新媒体环境下黔东南州风险传播研究
发布时间：2018-08-19 07:38
【摘要】：世界进入了风险多发期,媒介在风险报道中的角色日益重要。随着信息技术的不断更新,我国民族地区如黔东南州网络等新媒体也得到快速发展,新媒体在黔东南州的风险传播过程中承担着重要任务。本文在深入研究新媒体在黔东南州的普及和应用状况的基础上,针对黔东南州的社会情况和风险特征,研究新媒体环境下黔东南州的风险传播,以较好地呈现黔东南州的风险传播的现象及规律,为黔东南州的风险报道、控制和引导提供一些有价值的参考。本文共分为五个部分。第一部分为绪论部分,该部分首先对本研究的选题、选题目的和选题意义进行了阐述,对文中涉及的相关概念进行了界定,并在此基础上对国内外有关学者与本选题相关的研究进行了梳理与综述,进而提出了本文的研究方案,以及本题目的创新之处和可预期的创造性成果。第二部分侧重研究黔东南州新媒体风险传播的现状,在介绍黔东南州基本情况的基础上,本部分对黔东南州的新媒体分布及使用情况进行了调查梳理,并在此基础上分析探讨了当前黔东南州新媒体在风险传播中主要的应用类型,此外,还归纳提炼了黔东南州当前新媒体参与风险传播的主要传播模式,进而分析了黔东南州新媒体风险传播的舆论引导方式。第三部分主要分析探讨了新媒体在黔东南州风险传播中具有的主要优势条件,以及新媒体在黔东南州的风险传播中起到的积极促进作用,并进而分析和探讨了新媒体环境下黔东南州风险传播存在的主要问题,为下一步提出针对性、可操作性的对策意见提供铺垫。第四部分主要从政府部门、受众、媒体这三个参与风险传播过程的主体出发,分别就当前黔东南州在新媒体环境下的风险传播情况提出富有针对性、可操作性的意见建议,为切实提升黔东南州在运用新媒体进行风险传播的能力水平,促进该地区民族团结、经济发展、社会稳定,提供具有操作性的参考意见。第五部分是对上述四个部分的研究进行系统总结。在研究中,本文通过收集整理我国民族地区风险传播的相关案例,以及有关专家、学者的最新研究成果,此外,还通过在黔东南州下辖16个县市共抽取1600人开展问卷调查,调查对象包括黔东南州16个县市的普通群众(包括党政机关、企事业单位工作人员、在校学生、自由职业者及个体工商户等),以及黔东南州的各级宣传部门有关负责人、若干电视台、报刊杂志记者和新媒体从业人员,了解黔东南州的风险传播中社会公众、党政部门、新闻媒体在黔东南州风险传播的情况,力图在社会现实与黔东南州风险传播现状间找到结合点,并提出富有针对性的对策和建议,促进黔东南州经济社会健康发展、社会和谐安定。
[Abstract]:With the development of information technology, new media, such as the network of Qiandongnan Prefecture, have developed rapidly. New media plays an important role in the process of risk communication in Qiandongnan Prefecture. Based on the situation of popularization and application, this paper studies the risk communication in southeastern Guizhou under the new media environment, aiming at the social situation and risk characteristics of southeastern Guizhou, in order to better present the phenomenon and law of risk communication in southeastern Guizhou, and provide some valuable references for risk reporting, control and guidance in southeastern Guizhou. The first part is the introduction part. First of all, this part elaborates the topic selection, the topic selection and the significance of the topic selection, defines the relevant concepts involved in this paper, and on this basis, combs and summarizes the related research of scholars at home and abroad, and then puts forward the research program of this paper. The second part focuses on the current situation of new media risk communication in southeastern Guizhou. On the basis of introducing the basic situation of southeastern Guizhou, this part investigates the distribution and use of new media in southeastern Guizhou, and on this basis analyzes and discusses the current situation of southeastern Guizhou. The main application types of state new media in risk communication are summarized. In addition, the main communication modes of new media participating in risk communication in southeastern Guizhou are summarized and refined. Then the public opinion guidance mode of new media risk communication in southeastern Guizhou is analyzed. Necessary advantages and conditions, as well as the positive role of new media in risk communication in southeastern Guizhou, and then analyzes and discusses the new media environment in southeastern Guizhou, the main problems of risk communication, for the next step to put forward targeted, operable countermeasures and suggestions to pave the way. Starting from the three main bodies involved in the process of risk communication, this paper puts forward some pertinent and operable suggestions on the current situation of risk communication under the new media environment in southeastern Guizhou, in order to effectively enhance the ability of using new media for risk communication in southeastern Guizhou, promote national unity, economic development and social stability in the region. The fifth part is a systematic summary of the above four parts. In this study, through collecting and sorting out the relevant cases of risk transmission in ethnic areas in China, as well as the latest research results of relevant experts and scholars, in addition, through the 16 counties and cities under the jurisdiction of Qiandongnan Prefecture, 1600 people were selected. Questionnaires were conducted among the general public in 16 counties and cities in southeastern Guizhou (including Party and government organs, employees of enterprises and institutions, students in schools, freelancers and individual businesses, etc.), and relevant persons in charge of propaganda departments at all levels in southeastern Guizhou, some TV stations, journalists of newspapers and magazines, and new media practitioners. In Southeast Guizhou, the public, the Party and government departments and the news media try to find a joint point between the social reality and the present situation of the risk communication in Southeast Guizhou, and put forward some pertinent countermeasures and suggestions to promote the healthy economic and social development and social harmony and stability in Southeast Guizhou.
【学位授予单位】：贵州民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
[Abstract]:With the development of information technology, new media, such as the network of Qiandongnan Prefecture, have developed rapidly. New media plays an important role in the process of risk communication in Qiandongnan Prefecture. Based on the situation of popularization and application, this paper studies the risk communication in southeastern Guizhou under the new media environment, aiming at the social situation and risk characteristics of southeastern Guizhou, in order to better present the phenomenon and law of risk communication in southeastern Guizhou, and provide some valuable references for risk reporting, control and guidance in southeastern Guizhou. The first part is the introduction part. First of all, this part elaborates the topic selection, the topic selection and the significance of the topic selection, defines the relevant concepts involved in this paper, and on this basis, combs and summarizes the related research of scholars at home and abroad, and then puts forward the research program of this paper. The second part focuses on the current situation of new media risk communication in southeastern Guizhou. On the basis of introducing the basic situation of southeastern Guizhou, this part investigates the distribution and use of new media in southeastern Guizhou, and on this basis analyzes and discusses the current situation of southeastern Guizhou. The main application types of state new media in risk communication are summarized. In addition, the main communication modes of new media participating in risk communication in southeastern Guizhou are summarized and refined. Then the public opinion guidance mode of new media risk communication in southeastern Guizhou is analyzed. Necessary advantages and conditions, as well as the positive role of new media in risk communication in southeastern Guizhou, and then analyzes and discusses the new media environment in southeastern Guizhou, the main problems of risk communication, for the next step to put forward targeted, operable countermeasures and suggestions to pave the way. Starting from the three main bodies involved in the process of risk communication, this paper puts forward some pertinent and operable suggestions on the current situation of risk communication under the new media environment in southeastern Guizhou, in order to effectively enhance the ability of using new media for risk communication in southeastern Guizhou, promote national unity, economic development and social stability in the region. The fifth part is a systematic summary of the above four parts. In this study, through collecting and sorting out the relevant cases of risk transmission in ethnic areas in China, as well as the latest research results of relevant experts and scholars, in addition, through the 16 counties and cities under the jurisdiction of Qiandongnan Prefecture, 1600 people were selected. Questionnaires were conducted among the general public in 16 counties and cities in southeastern Guizhou (including Party and government organs, employees of enterprises and institutions, students in schools, freelancers and individual businesses, etc.), and relevant persons in charge of propaganda departments at all levels in southeastern Guizhou, some TV stations, journalists of newspapers and magazines, and new media practitioners. In Southeast Guizhou, the public, the Party and government departments and the news media try to find a joint point between the social reality and the present situation of the risk communication in Southeast Guizhou, and put forward some pertinent countermeasures and suggestions to promote the healthy economic and social development and social harmony and stability in Southeast Guizhou.
【学位授予单位】：贵州民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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