网络新闻中女司机媒介形象污名化研究
发布时间：2018-08-19 15:34
【摘要】：近年来,随着驾驶人数的增多,有关驾驶人的新闻报道也越来越多。但是从已有新闻报道来看,有关女司机的报道不但以负面新闻居多,而且在报道用语上也涉嫌性别歧视,造成女司机媒介形象的污名化。个别女司机存在不遵守交通规则、驾驶技术不娴熟、道德品质败坏等不良行为,且对负面新闻置之不理或不屑一顾;而网络媒体采取标签化的新闻报道策略,过度追求经济效益,缺乏媒体责任意识;加之我国道路交通环境紧张,并且受众又受到性别角色刻板印象影响等多方面的原因,造成女司机在网络新闻中呈现出污名化的媒介形象。人民网和新浪网等网络媒体中有关女司机的新闻报道呈现出非常明显的负面化倾向。这些负面新闻内容给女司机贴上“交通违法”“操作不当”“道德败坏”“不良习惯”等四类污名化的标签。女司机网络媒介形象的污名化不但会有损女司机群体的真实形象,影响驾驶自信;也会造成网络新闻以偏概全,降低网络媒体的公信力;更让受众对女司机产生负面看法,加深社会对女司机群体的负面刻板印象。网络新闻中呈现的女司机媒介形象与实际情况不符,作为女司机应当遵守交通规则,熟练驾驶技术,提升自身道德品质,规范自我言行;并积极应对负面新闻,维护自身的形象。就网络媒体而言,网络媒体应当还原女司机群体的真实形象,承担相应的媒体责任;并均衡网络新闻对女司机的相关报道,提升新闻从业者的职业素养。从受众方面来说,其当务之急应当正确评价女司机群体,破除性别刻板印象;其次,受众应当提升自身的媒介素养,理性对待网络新闻报道。
[Abstract]:In recent years, with the increasing number of drivers, there are more and more reports about drivers. However, according to the existing news reports, the reports about female drivers are not only negative news, but also suspected of gender discrimination in reporting terms, resulting in the stigma of the media image of female drivers. Some female drivers do not obey traffic rules, are not skillful in driving, and their moral quality is bad, and they ignore or dismiss negative news, while online media adopt a tagged news reporting strategy. The excessive pursuit of economic benefits, the lack of awareness of media responsibility, and the fact that the road traffic environment in China is tight, and that the audience is affected by stereotypes of gender roles, and so on, Women drivers in the network news show a stigmatized image of the media. News reports about female drivers in online media such as people's Daily and Sina. com show a very negative tendency. The negative news content labeled female drivers as "traffic violations", "improper operations," moral corruption, "bad habits." The stigma of female drivers' online media image will not only damage the real image of female drivers and affect their driving self-confidence; it will also lead to a biased network news, reduce the credibility of the network media; and let the audience have a negative view of female drivers. Deepen the social negative stereotype of female drivers. The media image of female driver in the network news is not consistent with the actual situation. As a female driver, she should abide by the traffic rules, be skilled in driving skills, improve her moral quality, regulate her own words and deeds, and actively deal with negative news. Maintain one's image. As far as the network media is concerned, the network media should restore the true image of the female drivers and bear the corresponding media responsibility, and balance the related reports of the women drivers in the network news to enhance the professional literacy of the news practitioners. In terms of audience, it is imperative to correctly evaluate female drivers and break down gender stereotypes. Secondly, the audience should improve their media literacy and treat network news reports rationally.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2192092
[Abstract]:In recent years, with the increasing number of drivers, there are more and more reports about drivers. However, according to the existing news reports, the reports about female drivers are not only negative news, but also suspected of gender discrimination in reporting terms, resulting in the stigma of the media image of female drivers. Some female drivers do not obey traffic rules, are not skillful in driving, and their moral quality is bad, and they ignore or dismiss negative news, while online media adopt a tagged news reporting strategy. The excessive pursuit of economic benefits, the lack of awareness of media responsibility, and the fact that the road traffic environment in China is tight, and that the audience is affected by stereotypes of gender roles, and so on, Women drivers in the network news show a stigmatized image of the media. News reports about female drivers in online media such as people's Daily and Sina. com show a very negative tendency. The negative news content labeled female drivers as "traffic violations", "improper operations," moral corruption, "bad habits." The stigma of female drivers' online media image will not only damage the real image of female drivers and affect their driving self-confidence; it will also lead to a biased network news, reduce the credibility of the network media; and let the audience have a negative view of female drivers. Deepen the social negative stereotype of female drivers. The media image of female driver in the network news is not consistent with the actual situation. As a female driver, she should abide by the traffic rules, be skilled in driving skills, improve her moral quality, regulate her own words and deeds, and actively deal with negative news. Maintain one's image. As far as the network media is concerned, the network media should restore the true image of the female drivers and bear the corresponding media responsibility, and balance the related reports of the women drivers in the network news to enhance the professional literacy of the news practitioners. In terms of audience, it is imperative to correctly evaluate female drivers and break down gender stereotypes. Secondly, the audience should improve their media literacy and treat network news reports rationally.
【学位授予单位】：湘潭大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
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，本文编号：2192092
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