互联网时代的“作品”呈现样态研究
发布时间：2018-08-20 09:44
【摘要】：互联网时代的到来,使得媒介信息一再被互联网化,经过复制、粘贴、链接、推送等互联网手段加工过的信息随处可见,互联网信息已经成为媒介信息的主力军。与此同时,基于海量网络信息而产生了各种样态的媒介"作品"。比较发现,这些"作品",不同于人们熟悉的文学、艺术、法律等类型的规范化"作品",对其进行的研究也非常少见。即便有,也是片段式的描述,不系统,不完善。因此,对这种多而杂的互联网时代"作品"从传播学角度进行系统性梳理研究,具有一定的开创性意义。本文首先论述了"互联网时代'作品'的数字化呈现特点"。在这一部分,首先通过对文学、法律、语言等多学科"作品"概念的比较,为互联网时代传播学语境下的"作品"进行了概念界定,并且从规约与非规约意义层面,将"作品"划分为文本和具体作品两大类,从而在哲学上对"作品"层次进行了区分。之后,这一部分主要探讨了互联网时代"作品"的呈现特点问题,经过分析,共总结出六方面特点,分别是:"作品"样态类型多样;"作品"样态"飘移";庞大的"作品"景观;"作品"传播的范围广、时效性增强;基于"作品"的互动增加,技术促成多样化的表现形式;互联网时代更加追求"作品"的生命力。尽管是梳理性质的总结,但是,其中一些总结仍然具有创新性。例如,提出互联网时代"作品"的"飘移",这一观点可以说是文章最大的创新之一。在传统媒体时代,"作品"通常是由媒介组织发布,其呈现样态是封闭和静止的;而在网络媒体时代,"作品"的内涵被大大拓展了,人人都是自媒体,"作品"的呈现样态是"飘移"的和动态的。可以说,互联网时代"作品"的呈现形式最大的特点是"作品"可以完全"飘移"于母体。对于受众来说,在网上看到的仅仅是"飘移"了 "元作品"的"作品",至于"元作品"出自哪里,发表时间,刊发于版面的何处位置等等,早已不再如传统媒体时代那般关心。对于"飘移"产生的原因,文章从推送方式、呈现载体、呈现流程三个方面分析了原因,并从八个方面总结了 "作品""飘移"的特点。其后,文章论述了 "互联网时代技术的运用对于'作品'的影响"。文章从本雅明的观点入手,解释了技术之于"作品"的驱动性,包括"复制技术在'作品'传播中的运用"和"当下技术变革的影响"。在技术变革的带动下,直接促成了互联网时代蔚为壮观的"微作品"景观,主要包括表情包景观、视频景观(如短视频、直播)、软文景观、流行语景观、话题性景观等等,文章重点论述了表情包和视频景观。鉴于这一部分的开始就是从批判学派的观点切入来论述技术对于"作品"的影响,因此,对于技术的评价,文章始终持全面客观的态度。在肯定技术推动"作品"大发展的同时,也强调了 "人"的主体性作用,二者共同完成了"作品"景观的塑造。再之后,文章论述了"'作品'呈现样态对于碎片化传播的影响"。这一部分以梅罗维茨的情境观为起点,结合当下碎片化时代的情境变化,提出了"信息环境的碎片化"和"社会成员的碎片化"是传播情境碎片化的最明显变化。为了适应碎片化传播的形势,满足个性化传播的需要,越来越多的组织、个人等传播主体加入了"作品"制作行列,"作品"呈现样态也丰富起来。反过来,"作品"呈现样态的丰富也加剧了碎片化传播的进行,对于传受双方都有明显的影响。一方面,不同的"作品"呈现样态提供了多情境"作品"传播的可能性;另一方面,"作品"呈现样态的多样性加剧了碎片化传播中的意见分裂。当然,伴随着"碎片化"的进行,"去碎片化"的传播努力一直没有停止。文章对于"去碎片化"也做了一点思考,观点主要包括:由"碎片化"到"去碎片化"是个体意见完整化的过程;有的"作品"呈现样态本身具有"去碎片化"功能。最后,文章对于互联网时代"作品"未来呈现样态进行了趋势展望,认为未来的"作品"呈现样态主要有数据化、融合体验化、付费化等几大发展趋势。对其中的每一种发展趋势,文章都做了详细分析和充分论证,以保证其展望的合理性。全文主要采用了文献研究、案例分析、比较研究、资料梳理、逻辑推理等多种研究方法。尽管如此,仍然感觉有些地方挖掘不够深入,希望在以后的修改中不断加以充实完善。
[Abstract]:With the advent of the Internet era, media information has been repeatedly Internet-based, through copying, pasting, linking, pushing and other Internet means processed information can be seen everywhere, Internet information has become the main force of media information. Work "is different from the familiar literary, artistic, legal and other types of standardized" works, its research is very rare. Even if there is, but also a fragmentary description, not systematic, imperfect. Therefore, this variety of Internet age"work"from the perspective of communication to conduct a systematic study, has a certain pioneering significance. Firstly, this paper discusses the characteristics of digital presentation of'works'in the Internet Age. Firstly, by comparing the concepts of'works' in literature, law, language and other disciplines, it defines the concept of'works'in the context of communication in the Internet Age, and divides'works' into texts from the aspects of conventions and non-conventions. After that, this part mainly discusses the presentation characteristics of "works" in the Internet age, and summarizes six characteristics, namely: the variety of types of "works"; the "works" pattern "drift"; the huge "works" landscape; and the dissemination of "works". It has a wide range and time-effectiveness; technology promotes diversified forms of expression based on the increasing interaction of "works"; and the Internet age pursues the vitality of "works". One of the greatest innovations in the age of traditional media is that "works" are usually released by media organizations, and their presentation patterns are closed and static; while in the age of network media, the connotation of "works" has been greatly expanded, everyone is from the media, and the presentation patterns of "works" are "drifting" and dynamic. It can be said that the presentation of "works" in the age of the Internet is in a form of "works". For the audience, what they see on the Internet is only the "works" that "float" the "meta-works". Where the "meta-works" come from, when they are published, where they are published, and so on, are no longer as concerned as in the traditional media era. This paper analyzes the reasons from three aspects: push mode, presentation carrier and presentation process, and summarizes the characteristics of "work" and "drift" from eight aspects. Then, the paper discusses the influence of the application of technology in the Internet era on "work". From Benjamin's point of view, the paper explains the driving force of technology to "work", including "reproduction technology". The application of art in the dissemination of'works'and the influence of'current technological change'. Driven by technological change, it directly contributed to the magnificent "micro-works" landscape in the Internet era, mainly including expression package landscape, video landscape (such as short video, live broadcast), soft text landscape, catchphrase landscape, topic landscape and so on. Packet and video landscape. Since the beginning of this part is from the point of view of the critical school to discuss the impact of technology on "works", the article has always held a comprehensive and objective attitude to the evaluation of technology. This part starts with Melovitz's view of the situation and combines with the changes of the current situation in the era of fragmentation. It points out that the fragmentation of the information environment and the fragmentation of the members of society are the most obvious changes in the fragmentation of the communication situation. In order to adapt to the situation of fragmented communication and meet the needs of individualized communication, more and more organizations and individuals have joined the ranks of "works" and "works" have been enriched. Conversely, the richness of "works" has also aggravated the fragmented communication, which has obvious influence on both sides. On the other hand, the diversity of "works" has aggravated the split of opinion in fragmentation communication. Of course, with the development of "fragmentation", the dissemination of "de-fragmentation" has not stopped. The main points of view include: from "fragmentation" to "de-fragmentation" is the process of individual opinion integrity; some "works" exhibition pattern itself has the function of "de-fragmentation". In order to ensure the rationality of its prospects, the paper mainly uses literature research, case analysis, comparative study, data combing, logical reasoning and other research methods. I hope to enrich and improve continuously in the future revision.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
本文编号：2193179
[Abstract]:With the advent of the Internet era, media information has been repeatedly Internet-based, through copying, pasting, linking, pushing and other Internet means processed information can be seen everywhere, Internet information has become the main force of media information. Work "is different from the familiar literary, artistic, legal and other types of standardized" works, its research is very rare. Even if there is, but also a fragmentary description, not systematic, imperfect. Therefore, this variety of Internet age"work"from the perspective of communication to conduct a systematic study, has a certain pioneering significance. Firstly, this paper discusses the characteristics of digital presentation of'works'in the Internet Age. Firstly, by comparing the concepts of'works' in literature, law, language and other disciplines, it defines the concept of'works'in the context of communication in the Internet Age, and divides'works' into texts from the aspects of conventions and non-conventions. After that, this part mainly discusses the presentation characteristics of "works" in the Internet age, and summarizes six characteristics, namely: the variety of types of "works"; the "works" pattern "drift"; the huge "works" landscape; and the dissemination of "works". It has a wide range and time-effectiveness; technology promotes diversified forms of expression based on the increasing interaction of "works"; and the Internet age pursues the vitality of "works". One of the greatest innovations in the age of traditional media is that "works" are usually released by media organizations, and their presentation patterns are closed and static; while in the age of network media, the connotation of "works" has been greatly expanded, everyone is from the media, and the presentation patterns of "works" are "drifting" and dynamic. It can be said that the presentation of "works" in the age of the Internet is in a form of "works". For the audience, what they see on the Internet is only the "works" that "float" the "meta-works". Where the "meta-works" come from, when they are published, where they are published, and so on, are no longer as concerned as in the traditional media era. This paper analyzes the reasons from three aspects: push mode, presentation carrier and presentation process, and summarizes the characteristics of "work" and "drift" from eight aspects. Then, the paper discusses the influence of the application of technology in the Internet era on "work". From Benjamin's point of view, the paper explains the driving force of technology to "work", including "reproduction technology". The application of art in the dissemination of'works'and the influence of'current technological change'. Driven by technological change, it directly contributed to the magnificent "micro-works" landscape in the Internet era, mainly including expression package landscape, video landscape (such as short video, live broadcast), soft text landscape, catchphrase landscape, topic landscape and so on. Packet and video landscape. Since the beginning of this part is from the point of view of the critical school to discuss the impact of technology on "works", the article has always held a comprehensive and objective attitude to the evaluation of technology. This part starts with Melovitz's view of the situation and combines with the changes of the current situation in the era of fragmentation. It points out that the fragmentation of the information environment and the fragmentation of the members of society are the most obvious changes in the fragmentation of the communication situation. In order to adapt to the situation of fragmented communication and meet the needs of individualized communication, more and more organizations and individuals have joined the ranks of "works" and "works" have been enriched. Conversely, the richness of "works" has also aggravated the fragmented communication, which has obvious influence on both sides. On the other hand, the diversity of "works" has aggravated the split of opinion in fragmentation communication. Of course, with the development of "fragmentation", the dissemination of "de-fragmentation" has not stopped. The main points of view include: from "fragmentation" to "de-fragmentation" is the process of individual opinion integrity; some "works" exhibition pattern itself has the function of "de-fragmentation". In order to ensure the rationality of its prospects, the paper mainly uses literature research, case analysis, comparative study, data combing, logical reasoning and other research methods. I hope to enrich and improve continuously in the future revision.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G206
【参考文献】
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，本文编号：2193179
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