我国直播网络综艺的现状及问题研究
发布时间：2018-08-20 12:05
【摘要】：2015年以来,网络视频直播骤然火爆,直播迅速进入大众视野,而2016年被称为视频“直播元年”——直播平台大爆发。已经发展成熟的传统媒体也纷纷转向视频直播的竞争以寻找转型机会。互联网视频直播既兼具了传统广播电视和互联网特性,促使其与综艺节目具有天然结合的前提条件。在网络自制综艺大规模井喷的2016年,直播类综艺更是以表现不俗,证明了直播+综艺结合的成功。而在整个网络直播的市场规模快速成长的同时,网络直播市场也充斥着各种乱象。本文对我国当前直播行业的发展和直播类网络综艺的现状、问题进行总结分析,力求使行业内和普通受众对网络直播综艺有一个较为清醒和全面的认识,为网络直播综艺节目的制作、节目存在的缺陷和发展前景的争论提供讨论依据。文中对我国现有网络直播综艺竞争现状的分析和具体案例的剖析,对我国现有直播综艺存在问题、盈利模式的讨论和用户结构分析,对直播类综艺节目的制作和良性发展具有一定启发意义。
[Abstract]:Since 2015, live online video has exploded, rapidly reaching public view, and 2016 is known as the "first year of live video"-the explosion of live broadcast platform. The traditional media, which has developed and matured, have turned to the competition of live video one after another in order to seek opportunities for transformation. Internet video broadcasting has the characteristics of both traditional radio and television and the Internet, which makes it have a natural combination with variety programs. In 2016, a large-scale blowout of self-made variety art on the Internet, the performance of live variety art is not vulgar, which proves the success of the combination of live variety art. While the market scale of the whole webcast is growing rapidly, the webcast market is also full of all kinds of chaos. This paper summarizes and analyzes the current development of live broadcasting industry and the current situation and problems of live broadcast network variety arts, and tries to make the industry and ordinary audience have a more sober and comprehensive understanding of the network broadcast variety arts. It provides the basis for the production of webcast variety show, the defects of the program and the controversy of the development prospect. In this paper, the author analyzes the current situation and concrete cases of the competition of live network variety arts in our country, discusses the existing problems, discusses the profit model and analyzes the structure of users. Live-broadcast variety show production and healthy development has a certain enlightening significance.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
本文编号：2193548
[Abstract]:Since 2015, live online video has exploded, rapidly reaching public view, and 2016 is known as the "first year of live video"-the explosion of live broadcast platform. The traditional media, which has developed and matured, have turned to the competition of live video one after another in order to seek opportunities for transformation. Internet video broadcasting has the characteristics of both traditional radio and television and the Internet, which makes it have a natural combination with variety programs. In 2016, a large-scale blowout of self-made variety art on the Internet, the performance of live variety art is not vulgar, which proves the success of the combination of live variety art. While the market scale of the whole webcast is growing rapidly, the webcast market is also full of all kinds of chaos. This paper summarizes and analyzes the current development of live broadcasting industry and the current situation and problems of live broadcast network variety arts, and tries to make the industry and ordinary audience have a more sober and comprehensive understanding of the network broadcast variety arts. It provides the basis for the production of webcast variety show, the defects of the program and the controversy of the development prospect. In this paper, the author analyzes the current situation and concrete cases of the competition of live network variety arts in our country, discusses the existing problems, discusses the profit model and analyzes the structure of users. Live-broadcast variety show production and healthy development has a certain enlightening significance.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G222
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