从零起步,砥砺前行——“政已阅”微信公众号上线两月谈
发布时间：2018-10-30 17:50
【摘要】：正当前,微信公众号已成为传统媒体以低成本、小切口试水融合发展、塑造新形象的重要渠道和平台。在新媒体迅猛发展的时代,浙江日报全媒体政治新闻部积极响应浙报集团三端融合的号召,精心打造"政已阅"微信公众号。2016年12月12日,"政已阅"微信公众号上线,在"零粉丝"、无任何预热的情况下推出。截至2017年2月15日,公众号共发布原创文章59篇,共有9篇文章单篇阅读量破万,其中,单篇稿件微信平台最高阅读量达45.8万。
[Abstract]:At present, WeChat Public ID has become an important channel and platform for traditional media to integrate development with low cost and small incision to create a new image. In the era of the rapid development of new media, the Department of political Information of Zhejiang Daily responded positively to the call of the three ends of the Zhejiang News Group to create the WeChat public number "Zheng already read". On December 12, 2016, the "political already read" WeChat public number went online. In the "Zero fans", without any preheating under the circumstances of the launch. As of February 15, 2017, the public had published 59 original articles, with nine articles read more than 10,000, of which the maximum number of individual articles read on the WeChat platform was 458000.
【作者单位】： 浙江日报全媒体政治新闻部;
【分类号】：G210.7
本文编号：2300734
[Abstract]:At present, WeChat Public ID has become an important channel and platform for traditional media to integrate development with low cost and small incision to create a new image. In the era of the rapid development of new media, the Department of political Information of Zhejiang Daily responded positively to the call of the three ends of the Zhejiang News Group to create the WeChat public number "Zheng already read". On December 12, 2016, the "political already read" WeChat public number went online. In the "Zero fans", without any preheating under the circumstances of the launch. As of February 15, 2017, the public had published 59 original articles, with nine articles read more than 10,000, of which the maximum number of individual articles read on the WeChat platform was 458000.
【作者单位】： 浙江日报全媒体政治新闻部;
【分类号】：G210.7
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