《见字如面》的多元化传播特色分析

发布时间：2019-04-27 10:07

【摘要】：随着媒介化社会的快速发展,媒介融合已呈不可逆转之势。在这种背景下,观众花费在传统电视上的时间越来越少。那么,面对传统媒体的使用率下滑,电视媒体该如何脱离困境。在电视节目娱乐化的媒介生态中,在各类综艺节目大行其道、层出不穷、原创性节目稀缺的当下,电视文化类节目继续寻找创新路径纾解当前的困境。本文运用内容分析法,对《见字如面》的节目内容、节目形式和节目情感进行分析,发现节目内容呈现文化故事的特色,节目形式实现了重塑记忆的功能,节目情感达到了情绪共振的目的等多元化的传播特色,并对电视文化类节目后续的发展提出了建议。
[Abstract]:With the rapid development of the media society, the integration of media has become irreversible. Against this background, viewers spend less and less time on traditional television. Then, in the face of the decline in the use of traditional media, how should television media out of difficulties. In the entertainment media ecology of TV programs, the variety shows are popular, emerging one after another, and original programs are scarce. TV cultural programs continue to look for innovative ways to alleviate the current plight. By using the content analysis method, this paper analyzes the content, form and emotion of the program, and finds that the content of the program presents the characteristics of the cultural story, and the form of the program realizes the function of reshaping memory. The emotion of the program achieves the aim of emotional resonance, and puts forward some suggestions for the follow-up development of the TV cultural programs.
【作者单位】：湖北黄冈师范学院新闻与传播学院;江西师范大学;
【分类号】：G222

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