中国媒体深度融合的动力逻辑与推进路径

发布时间：2019-05-30 00:55

【摘要】：推动传统媒体与新媒体深度融合发展,是巩固宣传思想文化阵地、壮大主流思想舆论的迫切需要。本研究通过案例分析和实证考察,对我国媒体深度融合发展的动力逻辑与典型模式进行了深度剖析,论证了我国媒体深度融合的历史必然性以及三大典型模式的特征与实效,从认识误区、人才空缺、体制机制建设滞后、盈利模式不成熟、知识产权保护不力等方面揭示了目前我国媒体深度融合面临的主要问题,在此基础上,提出了深化传媒管理体制改革,推动媒体跨界融合发展;加强知识产权保护,建立健全以IP开发为核心的盈利模式;促进思想解放,打造新型传媒人才队伍;完善扶持政策,强化媒体融合发展的内生动力等推进路径。
[Abstract]:Promoting the deep integration and development of traditional media and new media is an urgent need to consolidate the ideological and cultural position of propaganda and strengthen the mainstream ideological and public opinion. Through case analysis and empirical investigation, this study makes an in-depth analysis of the dynamic logic and typical model of the development of deep media integration in China, and demonstrates the historical necessity of the deep integration of media in China and the characteristics and effectiveness of the three typical models. This paper reveals the main problems faced by the deep integration of media in our country from the aspects of misunderstanding, talent vacancy, lagging construction of system and mechanism, immature profit model and weak protection of intellectual property rights, etc. It is put forward to deepen the reform of media management system and promote the development of cross-border integration of media. Strengthen the protection of intellectual property rights, establish and improve the profit model with IP development as the core, promote the emancipation of the mind, build a team of new media talents, improve the support policy, strengthen the internal driving force of media integration and development, and so on.
【作者单位】：湖南省社会科学院湖南文化创意产业研究中心研究室;
【基金】：湖南省社科基金项目“传统媒体与新媒体融合研究”(项目编号:16JCWC004);湖南省社科基金项目“以五大发展理念引领‘十三五’湖南文化产业发展战略研究”(项目编号:16YBA252)的研究成果
【分类号】：G206

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