关于公众合理用药宣传知识及传播方式遴选的研究

发布时间：2018-06-07 14:03

本文选题：合理用药 + 公众宣传　；参考：《复旦大学》2014年硕士论文

【摘要】：研究目的：随着我国社会与经济的飞速发展,开展面向全社会公众的健康科学普及活动的重要性日益凸显。本研究结合我国的实际发展水平和对公众合理用药宣传的情况回顾,深入探讨在宣传知识和传播方式方面影响宣传实效的各种因素,比较各种宣传知识和传播方式效果的优劣,提出面向公众合理用药的有效方案,并相应提出初步的遴选标准；为提升宣传效果,提高宣传效率,保障人民身体健康提供建议。研究方法：本文结合了文献研究、个人访谈、调查问卷、实地调研和专家论证等方法,定性定量地研究我国开展公众合理用药宣传的现状以及不同人群的态度。其中调查问卷对象包括医药专家和普通民众。研究结果：多年来,我国的有关政府部门和企业、事业单位在各地开展了各种各样面向公众的合理用药宣传,取得了一定的成果。但是从严格意义说,仍存在宣传力度不足、缺乏针对性和系统性,宣传覆盖面较窄、宣传知识不够通俗、宣传方式单一和宣传队伍薄弱等问题,需要进一步改进。研究结论：公众对合理用药的认知存在不足,对合理用药宣传知识理解程度有限,信任感不足,参与合理用药宣传实体活动较少；同时,公众有意愿获得合理用药知识,宣传形式有多样化的偏好,而且,医疗机构是开展合理用药宣传的首选机构。因此,应当从政策法规制定、政府监管和引导、医疗机构和药店提供药学服务、媒体导向、公众素养以及具体执行层面,多角度改进合理用药宣传。统一规划部署宣传方案,组织培训专业宣传队伍,遴选宣传知识,丰富宣传手段,扩大农村合理用药宣传覆盖面,提高公众健康意识,积极参与合理用药宣传,完善反馈机制,从各个环节入手,提高宣传机构的公信力,调整宣传语言,降低理解难度,结合公众需求选择宣传内容,科学选择合理用药宣传方式,全面提高我国公众合理用药宣传水平。
[Abstract]:Objective: with the rapid development of our society and economy, the importance of popularizing health science for the whole society is becoming more and more important. Combining with the actual development level of our country and reviewing the situation of rational drug use and propaganda to the public, this study discusses in depth the various factors that affect the effectiveness of propaganda in the aspect of propaganda knowledge and mode of communication, and compares the merits and demerits of various kinds of propaganda knowledge and methods of communication. The effective scheme of rational drug use for the public was put forward, and the preliminary selection criteria were put forward accordingly, so as to improve the publicity effect, improve the propaganda efficiency and ensure the health of the people. Research methods: this paper combines the methods of literature research, personal interview, questionnaire, field investigation and expert argumentation to qualitatively and quantitatively study the current situation of public rational drug use propaganda and the attitude of different people in China. The questionnaire included medical experts and the general public. Research results: over the years, the relevant government departments, enterprises and institutions in China have carried out a variety of rational drug use publicity for the public in various places, and achieved certain results. However, in strict sense, there are still some problems, such as insufficient propaganda, lack of pertinence and systematicness, narrow coverage of propaganda, lack of popular propaganda knowledge, single propaganda mode and weak propaganda team, and so on, which need to be further improved. Conclusion: the public's cognition of rational drug use is insufficient, their understanding of rational drug use propaganda knowledge is limited, their trust sense is insufficient, and their participation in the activities of rational drug use propaganda entity is less. At the same time, the public has the will to acquire rational drug use knowledge. The form of propaganda has a variety of preferences, and medical institutions are the first choice for rational drug use publicity. Therefore, we should improve the propaganda of rational drug use from the aspects of policies and regulations, government supervision and guidance, pharmaceutical services provided by medical institutions and pharmacies, media guidance, public literacy and specific implementation. Unified planning and deployment of propaganda programs, organization and training of professional propaganda teams, selection of propaganda knowledge, enrichment of propaganda means, expansion of the coverage of rational drug use in rural areas, improvement of public health awareness, active participation in rational drug use propaganda, and improvement of feedback mechanism; Starting with each link, we can improve the credibility of propaganda organizations, adjust the propaganda language, reduce the difficulty of understanding, select the propaganda content in combination with the public demand, and scientifically choose the rational drug use propaganda method, so as to improve the propaganda level of rational drug use by the public in our country in an all-round way.
【学位授予单位】：复旦大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：R95

【共引文献】