我院“六院药师”微信平台的初步建立与实践

发布时间：2018-08-16 16:31

【摘要】：目的:为医院药剂科的微信平台建设提供参考。方法:通过设计关于功能定位和内容设置的调查问卷以了解用户的潜在需求,进而建立框架规范;对2015年10月-2016年10月我院"六院药师"微信平台的数据进行分析,并提出建议。结果与结论:调查问卷共21题,面向医师、药师和患者等群体随机发放。共发放100份问卷,有效回收98份。通过调查问卷发现,98.98%的用户认为医院药剂科建设微信平台是非常有必要的;微信平台的主要潜在用户为患者,占70.41%;85.71%的用户想通过微信平台即时获得关于药品的供应、价格、规格等附加信息;69.39%的用户认为药剂科微信平台应该为患者提供简单易懂、简明扼要的合理用药说明,如药品的用法用量、贮存以及用药禁忌等。结合调查问卷的结果,我院药师对"六院药师"微信平台的功能进行了定位和内容进行了设置,并制订了《六院药师微信平台规范框架》。经过1年的发展,平台累计订阅用户已达1 242名;共发布药学科普文章149篇,单篇用药科普文章送达人数1 200人次,阅读人数800人次。将"六院药师"的优质药学科普文章同时向"达医晓护""上海药讯""科普中国"等微信平台进行了供稿,在人民网、今日头条等媒体转载。建议采取更加明确的定位、完善有序的管理、适应患者的需求、寻找合适的方法、打造品牌的效应、推送与互动并重等措施来提升微信平台的药学服务质量。慢病管理、专病药师、社区覆盖将是以后工作的有益尝试。
[Abstract]:Objective: to provide reference for the construction of WeChat platform in hospital pharmacy department. Methods: by designing a questionnaire on function orientation and content setting to understand the potential needs of users, and then to establish a framework standard, the data of WeChat platform of "six Hospitals pharmacists" in our hospital from October 2015 to October 2016 were analyzed. And make recommendations. Results & conclusion: a total of 21 questions were randomly distributed to physicians, pharmacists and patients. A total of 100 questionnaires were distributed and 98 were effectively recovered. Through the questionnaire, we found that 98.98% of the users think that it is very necessary for the hospital pharmacy department to build a WeChat platform, and the main potential users of the WeChat platform are patients, accounting for 70.41% and 85.71% of the users want to get instant access to the supply and price of medicines through the WeChat platform. 69.39% of the users thought that the WeChat platform of Pharmacy Department should provide the patients with simple and concise instructions for rational use of drugs, such as the usage of drugs, storage and contraindications, and so on. Based on the results of the questionnaire, the pharmacists of our hospital set up the function and content of the WeChat platform of the six Hospitals, and worked out the normative Framework of the WeChat platform for Pharmacists in the sixth Hospital. After one year's development, the total number of subscribers of the platform has reached 1 242, and 149 articles on the popularization of pharmaceutical science have been published, 1 200 people have been served and 800 times have been read. At the same time, the article of "pharmacists of the six hospitals" was contributed to the WeChat platform such as "Da Yi Xiao Bao", "Shanghai Medicine News", "Science Popularization China" and so on. They were reprinted on people's Daily, today's headlines and other media. Some measures should be taken to improve the quality of pharmaceutical service on WeChat platform, such as more definite positioning, perfect and orderly management, adapt to the needs of patients, find suitable methods, create brand effect, push and interact with each other, and other measures should be taken to improve the quality of pharmaceutical service of WeChat platform. Chronic disease management, specialist pharmacists, community coverage will be a useful attempt in the future.
【作者单位】：上海交通大学附属第六人民医院药剂科;
【基金】：上海市临床药学重点专科建设项目
【分类号】：R95

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