社交媒体在美国对华外交中的运用

发布时间：2018-04-23 16:18

本文选题：美国外交 + 中美关系　；参考：《美国研究》2014年01期

【摘要】：近年来社交媒体发展迅速,成为互联网用户获取信息和在线交流的主要平台。美国非常重视挖掘社交媒体的外交价值,推出了一系列政策措施,将社交媒体纳入其外交战略。中国是美国运用社交媒体开展外交的重点对象,美国国务院及其驻华使团展开各种信息发布和与中国公众互动的活动,意在传递信息、监测舆情、引导舆论,呈现出全面覆盖、中文内容、直面公众、潜移默化等特点。美国在对华外交中运用社交媒体的效果是多方面的,既扩展了中美交流的层次和相互了解的途径,也为美国干预中国社会政治进程创造了新的机会,并且蕴含着一些引发中美冲突的潜在风险。
[Abstract]:In recent years, social media has developed rapidly and become the main platform for Internet users to access information and communicate online. The United States attaches great importance to tapping the diplomatic value of social media and has introduced a series of policy measures to integrate social media into its diplomatic strategy. China is the key object of US diplomacy using social media. The US State Department and its diplomatic missions in China have launched various activities to publish information and interact with the Chinese public, with the aim of transmitting information, monitoring public opinion, guiding public opinion, and showing comprehensive coverage. Chinese content, face to face with the public, subtle and other characteristics. The use of social media by the United States in its diplomacy with China is effective in many ways. It not only expands the level of Sino-US exchanges and means of mutual understanding, but also creates new opportunities for the United States to interfere in the social and political process of China. And there are some potential risks that could trigger a conflict between China and the United States.
【作者单位】：复旦大学美国研究中心;
【基金】：上海市美国问题研究所合作研究项目“社交媒体在美国外交中的运用及其对中美关系的挑战” 国家社科一般项目“21世纪中美关系中的网络政治研究”的部分成果
【分类号】：D971.2;G206

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