“四川律师通”网站运营研究

发布时间：2018-03-10 19:35

本文选题：电子商务　切入点：四川律师通　出处：《电子科技大学》2011年硕士论文　论文类型：学位论文

【摘要】：互联网在我国经过二十余年的高速发展,已经形成一定的规模并逐渐走向多元化。无论在日常生活、工作还是学习中,人们越来越多地使用互联网,整个社会都搭上了互联网的快车。互联网正在改变着人们的生活、学习和工作方式。基于互联网的电子商务的高速发展,也影响和促进了社会服务业的模式转变,特别在律师服务业,过去传统的“手工式”的律师服务模式也正在发生翻天覆地的变化,律师事务所开始自建网站,消费者尤其80、90后消费者开始习惯于网络选聘律师。电子商务的发展推动了电子商务服务业的发展,而基于电子商务的律师服务平台的建立应当是律师服务业发展的未来。本文分析研究了基于电子商务的律师服务平台运营的可行性,重点分析了“四川律师通”网站的赢利模式和运营策略。本文中,笔者根据自己近十余年的企业管理和律师执业经历,创新的提出建立一种基于电子商务的律师服务平台,即在四川省内先行建立“四川律师通网”网站,构筑一个直接面向律师事务所(网站客户)和终端消费者(网站用户)的律师服务平台,然后逐步引进其他律师事务所进行战略联盟,形成一个融合律师事务所和消费者的多方利益和需求的综合体,通过整合现有律师事务所的专业、客户等网络资源,最终成为四川省内律师服务行业全新的第三方服务平台,同时,推动各律师事务所合作与竞争的深化,实现多方共赢的局面。本研究的创新之处,首先在于本网站提供的服务限定在四川省行政区域内,集中整合该区域内几乎所有的律师事务所,形成网站的行业权威性和地域规模化;其次,为便利客户“就近”选聘“本土”律师,本网站通过建立网络分站覆盖四川各外阜市场,为客户提供便捷的律师服务;最后,为方便客户直观地在网站上选聘律师,本网站创设了律师事务所电子地图,供客户搜索选聘律师。本文中,笔者以电子商务和网络消费的相关理论为依据,对“四川律师通网”网站的运营进行了较为全面的分析和研究,最后,还对网站进行了财务预测和分析,证明了本网站项目运营的可行性,值得投资。
[Abstract]:After more than 20 years of rapid development in China, the Internet has formed a certain scale and gradually diversified. People use the Internet more and more in their daily life, work and study. The Internet is changing the way people live, study and work. The rapid development of electronic commerce based on the Internet has also influenced and promoted the transformation of the mode of social service industry. Especially in the lawyer service industry, the traditional "manual" mode of lawyer service in the past is also undergoing earth-shaking changes. Law firms began to build their own websites. Consumers, especially after the 1980s, began to choose lawyers on the Internet. The development of e-commerce promoted the development of e-commerce services. The establishment of lawyer service platform based on e-commerce should be the future of lawyer service industry. This paper analyzes the feasibility of the operation of lawyer service platform based on electronic commerce, and focuses on the profit model and operation strategy of Sichuan lawyers' website. According to my experience of enterprise management and lawyer practice in recent ten years, the author proposes to establish a kind of lawyer service platform based on electronic commerce, that is, to set up the website of "Sichuan lawyer Tong net" first in Sichuan Province. Build a lawyer service platform for law firms (website clients) and end consumers (website users) directly, and then gradually introduce other law firms for strategic alliances. Forming a comprehensive combination of various interests and needs of law firms and consumers, by integrating the professional and client network resources of existing law firms, and finally becoming a new third-party service platform for the lawyer service industry in Sichuan Province. At the same time, promote the law firms to deepen cooperation and competition to achieve a win-win situation. The innovation of this study lies in the fact that the service provided by this website is limited to the administrative region of Sichuan Province, and integrates almost all the law firms in the region to form the industry authority and regional scale of the website. In order to facilitate clients to choose and hire local lawyers, this website provides convenient lawyer services to clients by establishing network sub-stations to cover all markets in Sichuan Province. Finally, to facilitate clients to choose and hire lawyers directly on the website, This website has created the law firm electronic map, for the customer to search and hire the lawyer. In this paper, based on the related theories of electronic commerce and network consumption, the author makes a comprehensive analysis and research on the operation of the website of "Sichuan lawyers Tongwang", and finally, carries on the financial forecast and analysis to the website. Proved the feasibility of this website project operation, is worth investment.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2011
【分类号】：D926.5

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