我国商标反向混淆规制初探

发布时间：2018-01-13 11:48

本文关键词：我国商标反向混淆规制初探　出处：《西北大学》2017年硕士论文　论文类型：学位论文

【摘要】：反向混淆在多国的判例中均被作为一种商标侵权形式,与传统的正向混淆在构成要件、判定标准及对社会的影响方面都存在较大差异。它是指强势企业使用了弱势企业的商标,并采取广告宣传等方式,使得相关公众误以为弱势企业的商标属于强势企业所有,亦或二者存在一定的关联关系。从而导致原商标权人的商誉受损,意图进一步拓展的市场空间被严重压缩,不利于市场经济的有序健康发展。然而,我国对这一问题无论是理论界还是实务界都尚无明确界定,造成诸多不便,因此对商标反向混淆侵权规制的探究尤为必要。本文拟从以下几个方面对这一问题进行探究。首先,通过对反向混淆发展沿革及概念进行阐述,厘清其与正向混淆的关系;并通过法经济学的分析视角,以期在反向混淆侵权规制方面有更清楚地认识。其次,从立法和司法两方面分析我国反向混淆侵权规制的现状,并从中梳理出当前我国存在的主要问题。再次,考察美国、日本、我国台湾地区、欧盟及世贸组织对此的相关规定,在不同的模式下总结利弊并进行系统详尽的分析。最后,借鉴国外的有利经验并结合我国当前的现状,一一对应的提出完善意见,主要从明确反向混淆的侵权性质、适用范围、判断因素、归责原则及责任承担方式方面展开,希冀对我国的立法及司法实践有所裨益。
[Abstract]:Reverse confusion is regarded as a form of trademark infringement in many countries. There are great differences in the judgment standard and the impact on the society. It means that the strong enterprises use the trademark of the weak enterprises and adopt the way of advertising and publicity. Make the relevant public mistake that the trademark of the weak enterprise belongs to the strong enterprise, or there is a certain relationship between the two, which leads to the damage of the original trademark owner's goodwill. The market space intended to be further developed is severely compressed, which is not conducive to the orderly and healthy development of the market economy. However, our country has no clear definition of this issue, either in theory or in practice, which has caused many inconvenience. Therefore, it is particularly necessary to explore the regulation of trademark reverse confusion infringement. This paper intends to explore this issue from the following aspects. Firstly, through the development of reverse confusion history and concept are expounded. Clarify its relationship with positive confusion; And through the perspective of law and economics, in order to have a clearer understanding of the regulation of reverse confusion tort. Secondly, from the legislative and judicial aspects of legislation and judicial analysis of the status quo of reverse confusion tort regulation in China. And to sort out the current main problems in China. Again, to investigate the United States, Japan, China's Taiwan region, the European Union and the World Trade Organization on this related provisions. In different modes of summing up the pros and cons of the system and detailed analysis. Finally, learn from the beneficial experience of foreign countries and combined with the current situation in China, one-to-one corresponding suggestions. Mainly from the reverse confusion of the nature of tort, the scope of application, judgment factors, the principle of liability and the way to assume responsibility, hoping to be beneficial to our legislative and judicial practice.
【学位授予单位】：西北大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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