商标反淡化保护的反思

发布时间：2018-01-19 06:08

本文关键词： 驰名商标淡化混淆知名　出处：《上海交通大学》2015年硕士论文　论文类型：学位论文

【摘要】：淡化理论与混淆理论一样存在局限性,在保护商标权利人的同时忽略了消费者的利益。欧美发达国家已经认识到了这一点,通过缩小并明确商标淡化的范围,达到限制商标反淡化保护不断扩张的目的。此外,淡化理论在我国的发展问题重重,争议不断。本文结合商标淡化理论在欧美发达国家的发展,来剖析淡化理论的全貌,对淡化理论在我国的发展进行思考。本文第一章重点讨论了淡化理论存在的争议。商标的反淡化保护确实有其局限性,但是它们并不是不能克服的,真正的问题是如何确定商标反淡化保护的适用范围,对其保护范围进行严格地限制,力求在商标权人的利益与社会公共利益之间取得平衡。除了其自身具有局限性以外,淡化理论在我国的发展也饱受争议,究其原因还是因为我国对淡化理论缺乏深入研究,未能从根本上理清混淆理论和淡化理论的关系。本文第二章介绍了商标反淡化保护在欧美的发展。两个地区淡化理论不同的发展路径给我们提供了两个不同的视角。在美国,2006年的《商标反淡化保护修正案》直接将驰名商标的知名度要求提高到全美一般公众所熟知;而欧洲法院虽然没有提高对驰名商标知名度的要求,但是欧洲法院区分了在单一行业驰名的商标和在多个行业驰名的商标,提高了单一行业驰名商标淡化之诉的举证责任,商标权利人需要证明在后商标的使用将导致消费者经济行为的改变,或者将来会发生这种改变很大的可能性。本文第三章从商标反淡化保护的现状出发,分析我国商标反淡化保护陷入困境的原因,重点探讨了我国商标反淡化制度的完善。理清混淆理论和淡化理论的关系是我国构建合理商标反淡化保护制度的前提条件。
[Abstract]:Desalination theory and confusion theory have limitations, in the protection of trademark rights at the same time ignore the interests of consumers. Developed countries in Europe and the United States have recognized this point, by narrowing and clear the scope of trademark desalination. In addition, the development of desalination theory in China is full of problems and disputes. This paper combines trademark desalination theory development in developed countries in Europe and America. The first chapter mainly discusses the disputes existing in the theory of desalination. The protection of trademark anti-desalination does have its limitations. But they are not insurmountable, the real problem is how to determine the scope of application of trademark anti-desalination protection, and strictly limit the scope of protection. Strive to achieve a balance between the interests of trademark owners and social public interests. In addition to its own limitations, the development of desalination theory in China is also controversial. The reason is the lack of in-depth research on the theory of desalination in China. The second chapter introduces the development of trademark anti-desalination protection in Europe and the United States. The different development paths of the two regions' desalination theory provide us with two different views. Horn. In America. In 2006, the "Anti-Desalination Protection Amendment" directly raised the well-known trademark awareness requirements to the general public in the United States familiar; Although the European Court of Justice has not raised the requirements of well-known trademark awareness, but the European Court of Justice distinguishes between well-known trademarks in a single industry and well-known trademarks in many industries. It improves the burden of proof in the case of well-known trademark dilution in a single industry, and the owner of trademark needs to prove that the use of the trademark after the trade mark will lead to the change of consumer economic behavior. The third chapter starts from the current situation of trademark anti-desalination protection and analyzes the reasons why the protection of trademark anti-desalination falls into difficulties. This paper mainly discusses the perfection of trademark anti-desalination system in our country, and clarifies the relationship between confusion theory and desalination theory, which is the precondition of constructing a reasonable trademark anti-desalination protection system in China.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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