论恶意抢注商标的法制原因及相关法制的完善

发布时间：2018-01-21 13:05

本文关键词： 商标权恶意抢注商誉驰名商标　出处：《清华大学》2015年硕士论文　论文类型：学位论文

【摘要】：企业发展业务,代表企业的商标或商号先为别人认识。企业发展越大越长久,所累积的经验亦越多,而代表企业法人的标志即商标载有代表企业法人用长久累积的经营经验、生产经验及服务经验对消费者选择时产生一定的影响。因此代表公司、公司的产品及公司的服务的商标,如被消费者认同的话,代表公司企业的商标的价值就会越商,因为是公司企业对消费者的信心保证。消费者根据过往的消费经验或根据其使用者的经验;对由某特定的企业法人生产的商品或服务以行为反映对其倚赖或信任。此等倚赖及任是由企业法人对其所生产的商品或服务付出努力经营改善、改良,对其品尛及尛量作出保证,并且经过时间的考验,在各种正面的支特下;使消费者把特定企业法人的产品及服务从同类的产品当中识别出来并对其支持及倚赖。由于消费者对产品或服务的认识是以商标先行,因此一间企业申请注册商标的所时间对该企业的业务发展有着分秒必争的重要性。本文会以笔者作为在香港的商标代理在国内注册商标所需的申请时间及曾经面对商标被驳回时提出上诉的漫长等待过程作为事实的根据来讨论。而笔者亦会以自已在工作上所获得的经验指出所接触到的商标案件在我国被抢注的情况、手法等逐一分析。之后;以修改后的商标法对应现时在我国注册商标所遇到的问题讨论修改之后的商标法是否有助改善现时我国商标法所出现的漏洞及修改之后的商标法完善之处。笔者会在最后以一个实际的商标案件分析在中国、美国、英国及香港三地的商标法对同一个商标注册所面对的不同商标制度的处理结果以及探讨应如何防止企业的商标品牌被抢注。
[Abstract]:When an enterprise develops its business, its trademark or firm is known to others first. The bigger the business is, the longer it grows, the more experience it accumulates. On behalf of the corporate logo, the trademark contains the long accumulated business experience on behalf of the enterprise legal person, production experience and service experience have a certain impact on the choice of consumers, so on behalf of the company. If the trademarks of the products and services of the company are recognized by the consumers, the value of the trademarks representing the company's enterprises will become more and more commercial. Because it is the confidence guarantee of the company enterprise to the consumer. The consumer according to the past consumer experience or according to its user experience; The conduct of goods or services produced by a particular enterprise legal person reflects reliance on or trust in such goods or services. Such reliance and commitment are made by an enterprise legal person to improve and improve the operation of the goods or services it produces. To its quality and quantity of assurance, and after the test of time, under the various positive branches; To enable consumers to identify, support and rely on the products and services of a particular enterprise or legal person from their peers, since the consumer's understanding of the product or service is trademark first. Therefore, the time taken by an enterprise to apply for a registered trademark is of great importance to the business development of the enterprise. This article will use the author as the trademark agent in Hong Kong to register a trademark in China. When the trademark is rejected, the long waiting process of appeal is discussed as the basis of facts. And the author will also point out the situation of trademark cases being preempted in our country based on my own experience in the work. Techniques and so on one by one analysis. This paper discusses whether the modified trademark law will help to improve the loopholes in the trademark law of our country and the perfection of the modified trademark law. Will be at the end of a practical trademark case analysis in China. The trademark laws of the United States, the United Kingdom and Hong Kong deal with the different trademark systems faced by the same trademark registration system and explore how to prevent the trademark brand of an enterprise from being stolen.
【学位授予单位】：清华大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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