网络团购违约问题研究

发布时间：2018-03-07 06:04

本文选题：网络团购　切入点：团购平台　出处：《南京师范大学》2017年硕士论文　论文类型：学位论文

【摘要】：网络团购作为新型的线上交易模式影响深远,因第三方团购平台的加入,此种交易模式呈现出有别于传统商品交易的独特之处,现实生活中因之产生的违约纠纷更是屡见不鲜。一方面,创新的团购模式致使当事人间法律关系复杂多变;另一方面,团购平台的参与又使得违约责任的归属难以确定。认清网络团购中的违约问题,明确第三方团购平台的法律地位成为完善其违约责任制度的关键。网络团购中的合同内容一般由团购平台单方拟定,消费者在丧失主动性的情况下只能选择被动接受,这与传统合同的形成有着很大的区别。不同于普通的网上购物,网络团购以参与人数作为集中议价的资本,必须集合一定数量的消费者才能正式生效,而买方则必须先履行付款义务,在获得支付凭证后才能进行线下消费。在特有的020经营模式下,团购与非团购的消费待遇存在明显的差异;同时由于合同的订立过于依赖网络虚拟数据,所引发的信息不对称也成为了网络团购违约的重要成因。文章从违约事实和免责事由两方面出发对网络团购违约责任的构成进行了阐述,包括引发网络团购违约的现实问题以及网络技术风险免责、消费者冷却期等特殊免责事由。由于团购平台占据了交易的先机和优势,合同中的免责条款应当选择不利于平台方的解释。为进一步推进网络团购违约责任制度发展,文章提出以“代理人说”为基础重塑团购平台的法律地位,将之认定为商家的直接代理人,明确其法定义务。通过消费者、团购平台和实体商家的三方视角探讨了违约责任制度的具体适用,确保在不同违约形态下责任均能得到切实承担。
[Abstract]:As a new type of online trading model, the online group purchase has a profound influence. Because of the addition of the third party group purchase platform, this kind of trading mode is different from the traditional commodity trading. On the one hand, the innovative group purchase mode makes the legal relationship between the parties complex and changeable; on the other hand, The participation of group-buying platform makes it difficult to determine the attribution of breach of contract. Defining the legal status of the third-party group-buying platform has become the key to improve its liability system for breach of contract. The contract content in the online group-buying platform is generally drawn up unilaterally by the group-buying platform, and consumers can only passively accept it when they lose their initiative. This is quite different from the formation of traditional contracts. Unlike ordinary online shopping, online group buying takes the number of participants as the capital for concentrated bargaining, and must pool a certain number of consumers to officially take effect. On the other hand, the buyer must perform the obligation of payment first, and only after obtaining payment certificate can he consume offline. Under the special 020 mode of operation, there are obvious differences between the treatment of group purchase and non-group purchase. At the same time, because the conclusion of the contract is too dependent on the virtual data of the network, The information asymmetry caused by it has also become an important cause of online group purchase breach of contract. This paper expounds the constitution of breach of contract liability of network group purchase from the two aspects of breach of contract fact and exemption. Including the actual problems that lead to breach of contract of online group purchase, network technology risk exemption, consumer cooling-off period and other special reasons. Because the group purchase platform has occupied the preemptive opportunity and advantage of transaction, In order to further promote the development of online group purchase breach liability system, the article proposes to remold the legal status of group purchase platform on the basis of "agent theory". It is recognized as the direct agent of the merchant, and its legal obligation is clarified. Through the tripartite perspective of consumers, group buying platform and entity merchants, the author discusses the concrete application of the liability system of breach of contract. To ensure that liability can be effectively assumed in different forms of breach of contract.
【学位授予单位】：南京师范大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.6

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