商标合理使用研究

发布时间：2018-03-07 06:00

本文选题：商标　切入点：商标合理使用　出处：《中国政法大学》2015年硕士论文　论文类型：学位论文

【摘要】：本文从商标合理使用的基本理论问题着手,探讨商标合理使用的概念、本质和法律地位,论述商标合理使用的理论基础,阐述不同合理使用类型的起源、概念和特征。在正确理解合理使用的基础上,本文尝试重新界定合理使用的判断要素,厘清合理使用与混淆可能性和商标淡化的关系,以明确合理使用的判断标准。通过梳理我国的立法情况和影响较大的相关案例,探讨我国商标合理使用制度的现状,在分析美国和欧盟等国家和地区的立法实践和典型案例、借鉴其先进经验的基础上,提出完善我国商标合理使用制度的建议,以期为我国商标法律制度的完善提供参考。文章共分为四个部分:第一部分是商标合理使用的基础理论问题概述,包括合理使用的概念、本质、法律地位和理论基础。本文通过梳理不同国家和地区的相关法律规定,借鉴我国学者的不同观点,重新总结了商标合理使用的定义。商标合理使用的本质是非商标性使用,是对商标使用这一概念的强调。作为一种积极抗辩,合理使用对正确判定侵权、提高商标侵权案件的诉讼效率具有重要意义。本文从限制商标权、维护消费者利益、促进市场竞争的角度论述了合理使用的正当性,指出合理使用在维持利益平衡、维护正常的市场秩序中的重要作用。第二部分是商标合理使用的类型。按照不同的标准,可以将合理使用划分为不同的类型。本文以合理使用的形式为依据,将合理使用分为叙述性合理使用、指示性合理使用、滑稽模仿、新闻报道和评论、字典收录五类,分别介绍了这几种合理使用的起源、概念、特征等。第三部分是商标合理使用的判断标准。本文认为,商标合理使用的判断标准不是一成不变的,需要根据个案灵活运用,故提出从使用意图、使用方式、使用对象等具体要素着手,综合判断合理使用是否成立。随着互联网的发展,网络环境中涉及合理使用的商标案件也不断增加。网络环境下的合理使用与传统商业环境下的合理使用既有本质上的相同之处,又在使用方式上有其自身特点,需要加以明确。第四部分是我国商标合理使用制度的现状与完善。本文梳理了我国在商标合理使用方面的法律规定,并对最高人民法院公报案例中关于合理使用的案件进行了整理和分析,总结我国合理使用的立法和司法现状。针对我国存在的现实问题,本文从立法方面、司法方面和理论研究方面分别提出建议,希望商标合理使用制度能够更好的在我国商标法律实践中发挥作用。
[Abstract]:This paper discusses the concept, essence and legal status of the rational use of trademarks, discusses the theoretical basis of the rational use of trademarks, and expounds the origin of different types of rational use of trademarks. On the basis of a correct understanding of rational use, this paper attempts to redefine the judgment elements of rational use and clarify the relationship between rational use, confusion possibility and trademark dilution. Through combing the legislative situation of our country and related cases with great influence, this paper discusses the current situation of the fair use of trademark in our country, and analyzes the legislative practice and typical cases of countries and regions such as the United States and the European Union. On the basis of its advanced experience, some suggestions are put forward to improve the system of rational use of trademarks in China. The article is divided into four parts: the first part is an overview of the basic theoretical issues of the rational use of trademarks, including the concept of rational use, essence, Legal status and theoretical basis. By combing the relevant laws and regulations of different countries and regions and drawing on the different viewpoints of Chinese scholars, this paper resums up the definition of fair use of trademark. The essence of rational use of trademark is non-trademark use. As an active defense, reasonable use is of great significance to the correct judgment of infringement and the improvement of the efficiency of litigation in trademark infringement cases. From the angle of promoting market competition, this paper discusses the legitimacy of rational use, and points out that reasonable use plays an important role in maintaining the balance of interests and maintaining normal market order. The second part is the types of rational use of trademarks. Reasonable use can be divided into different types. Based on the form of rational use, this paper divides rational use into five categories: narrative rational use, indicative rational use, funny imitation, news report and commentary, and dictionary collection. This paper introduces the origin, concept, characteristics and so on of these reasonable use. The third part is the judgment standard of the rational use of trademark. This paper holds that the judgment standard of the rational use of trademark is not fixed, and needs to be used flexibly according to individual cases. Therefore, it is proposed to comprehensively judge whether reasonable use is valid or not, starting from the specific elements such as intention, mode and object of use. With the development of the Internet, The number of trademark cases involving rational use in the network environment is also increasing. The rational use in the network environment is similar in nature to the rational use in the traditional commercial environment, and it has its own characteristics in the way of use. The 4th part is the current situation and perfection of the fair use system of trademark in China. In addition, the author collates and analyzes the cases of rational use in the case of the Supreme people's Court Bulletin, summarizes the legislative and judicial status quo of the rational use in China. In view of the practical problems existing in our country, this paper deals with the legislative aspects of the case. In the aspect of judicial and theoretical research, it is hoped that the system of fair use of trademark will play a better role in the practice of trademark law in our country.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

【参考文献】