品牌海外发展的基

发布时间：2018-03-09 04:30

本文选题：广东品牌　切入点：知识产权　出处：《法治社会》2016年06期 　论文类型：期刊论文

【摘要】：从国际知名品牌发展的阶段模型看,品牌海外发展需具备四方面的条件:企业在国内品牌建设成效显著,已成为国内一线品牌;对外经济活动实力强劲;注册海外商标,在外贸活动中使用自主品牌;具备较强的研发创新能力。广东已具备大力推动品牌海外发展的基础条件,但还存在诸多薄弱环节:贴牌加工仍是企业出口的主要形式,自主品牌运用不足;对商标国际注册重视不够,存在被抢注风险;品牌运营方式单一,不利于价值创造;研发创新能力仍需提高。为推动广东品牌海外发展,政府与行业协会应鼓励引导企业注册海外商标,设立品牌海外发展综合服务平台,建立海外商标代理机构评级体系,建设品牌海外维权援助机制,开展"一带一路"沿线国家商标法制研究,运用地理标志、集体商标、证明商标创建区域品牌,维护原产地形象,加强宣传、培训与人才培养。
[Abstract]:Judging from the stage model of the development of international famous brands, the development of overseas brands needs four conditions: the enterprises have achieved remarkable success in building domestic brands and have become domestic first-line brands; the strength of foreign economic activities is strong; the overseas trademarks are registered. Using independent brands in foreign trade activities; having strong R & D and innovation capability. Guangdong already has the basic conditions to vigorously promote the overseas development of brands, but there are still many weak links: label processing is still the main form of enterprises' exports. Insufficient use of independent brand; insufficient attention to international trademark registration, risk of being snapped up; single mode of brand operation, which is not conducive to value creation; the ability of R & D and innovation still needs to be improved. In order to promote the overseas development of Guangdong brands, The government and trade associations shall encourage enterprises to register overseas trademarks, set up a comprehensive service platform for overseas brand development, establish a rating system for overseas trademark agencies, and establish a mechanism for assisting overseas brands in safeguarding their rights. To carry out the research on trademark legal system of countries along "Belt and Road", use geographical indication, collective trademark, prove trademark to create regional brand, maintain image of origin, strengthen propaganda, train and train talents.
【作者单位】：暨南大学法学院/知识产权学院;广东省工商行政管理局;
【基金】：中山大学与广东省工商行政管理局的调研项目:《“一带一路”战略中广东境外商标品牌发展的问题与应对》,课题组其他成员包括:谢晓尧、张晓英、陈小冰、吴楚敏
【分类号】：D923.4

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