声音商标的相关法律问题研究

发布时间：2018-03-09 09:46

本文选题：声音商标　切入点：分类　出处：《西南政法大学》2015年硕士论文　论文类型：学位论文

【摘要】：目前,欧盟、美国、澳大利亚、德国、法国等国家都承认声音商标受法律保护,TRIPS协定、《商标法新加坡条约》等国际条约也对声音商标进行了规定。为了与国际接轨,保障我国企业在国际贸易中的合法权益,需要将声音商标纳入我国商标法的保护范围。同时,科技的发展,网络时代的来临也为声音商标的出现提供了生活实践上的基础。本文在分析众多学者关于声音商标的定义之后,将声音商标定义为由音符编写成的乐曲或者包含其他特殊的声响的声音,以及声音与文字、字母、图形、数字、三维标志、动态标志、颜色组合中的一项或者多项的组合,主要通过听觉的方式,不完全排斥视觉的方式,区分商品或者服务来源的标识。除却音乐声音商标和非音乐声音商标的分类外,又根据构成声音商标的要素的不同,将声音商标分为单纯的声音商标和组合的声音商标。单纯的声音商标,是指仅由声音组成的商标,这是狭义上的声音商标。组合的声音商标,则是由包含有文字、字母、图形、数字、三维标识、颜色组合和声音等要素的组合所构成的,具有识别功能的标志。对声音商标的特点的论述,分别从其与传统的可视性商标的对比和与其他非传统商标的对比入手进行分析。通过案例分析法和比较分析法,对各国法律法规、案例、理论进行学习和研究,对声音商标的显著性的判断原则和判断标准进行了说明和预设。判断声音商标是否具有显著性,我们应该遵守以下原则性的规定:相关公众的一般注意原则,以及整体判断和主体考察原则。建议对获得的显著性的判断依据应当考虑如下要素:相关公众对该声音商标的认知度;声音商标与商品或服务之间的联想关系;声音商标所标识的商品的种类;该声音商标被独占性使用的持续时间;针对该声音商标进行宣传活动的持续时间、程度和地理范围;以及该声音商标的受保护记录。明确了与他人在先权利相冲突的声音标志、违反法律规定的声音标志、通用性声音标志、描述性声音标志、冗长的和太短的声音标志、功能性声音不能作为声音商标注册。在分析声音商标的文字描述、图样表示、混合表示三种表达方式的基础上,对其具体执行可能出现的问题提出完善建议,例如完善具体文字描述的内容,乐谱和声谱的使用规范,声音样本的格式和载体要求等。就声音商标可能涉及到的侵权行为进行分析,并就判断声音商标混淆的标准提出建议。
[Abstract]:At present, the European Union, the United States, Australia, Germany, France and other countries have all recognized that sound trademarks are protected by law. International treaties such as the "Trademark Law, Singapore Treaty" also stipulate sound trademarks. In order to protect the legitimate rights and interests of Chinese enterprises in international trade, it is necessary to bring sound trademarks into the protection scope of our trademark law. At the same time, the development of science and technology, The advent of the Internet age also provides a practical basis for the emergence of sound trademarks. "A sound trademark is defined as a sound composed of notes or consisting of other special sounds, as well as a combination of sound and text, letters, graphics, numbers, three-dimensional symbols, dynamic signs, or combinations of colors," Mainly through the way of hearing, not completely exclusive of vision, the identification of the source of goods or services. In addition to the classification of musical sound trademark and non-musical sound trademark, it is also based on the different elements that constitute the sound trademark. The sound trademark is divided into a pure sound trademark and a combined sound trademark. A pure sound trademark refers to a trademark consisting only of sound, which is a sound trademark in a narrow sense. The combined sound trademark is composed of characters, letters, and graphics. A combination of elements such as number, 3D logo, color combination and sound. A description of the characteristics of sound trademarks, Through case analysis and comparative analysis, the author studies and studies the laws and regulations, cases and theories of various countries. The principle and standard of judging the significance of sound trademark are explained and preset. To judge whether the sound trademark is significant, we should abide by the following principles: the general principles of attention of the relevant public, As well as the principle of overall judgment and subject investigation. It is suggested that the following factors should be taken into account in judging the salience obtained: the recognition of the sound trademark by the relevant public, the associative relationship between the sound trademark and the goods or services; The type of goods marked by the sound trademark; the duration of the exclusive use of the sound trademark; the duration, extent and geographical scope of the publicity activities for the sound trademark; And the protected records of the sound trademark. It defines the sound signs that conflict with the prior rights of others, the sound signs in violation of the law, the universal sound signs, the descriptive sound marks, the long and too short sound marks, Functional sound cannot be registered as a sound trademark. On the basis of analyzing the written description, pattern representation, and mixed representation of the sound trademark, the author puts forward some suggestions on the problems that may arise in the concrete implementation of the sound trademark. For example, improve the content of specific text description, the use standard of music score and sound spectrum, the format and carrier requirement of sound sample, etc. Analyze the infringement behavior that may be involved in sound trademark, and put forward some suggestions on judging the standard of sound trademark confusion.
【学位授予单位】：西南政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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