关键词推广中的商标侵权问题研究——以关键词推广服务提供者的义务为中心

发布时间：2018-03-13 01:04

本文选题：推广　切入点：商标侵权　出处：《知识产权》2015年11期 　论文类型：期刊论文

【摘要】：近年来,关键词推广所导致的商标侵权问题是网络商标领域的高发问题,同时该问题在学术界和司法实务上也面临很多争议。通过考察国内外司法判例和关键词推广服务提供者企业的商标政策,可以将关键词推广服务提供者在商标侵权方面的义务归纳为:关键词推广服务提供者不负有审查关键词是否侵犯他人商标权的义务,但负有相关注意义务。从注意义务的范围来看,其对商标在关键词推广系统内部的使用不负注意义务;对商标在搜索结果页面中推广信息中的呈现,服务提供者应以一般理性人的标准,尽合理的注意义务,在明知或者应知关键词的外部呈现会侵犯他人商标权时,应及时采取措施,制止侵权行为。同时,其应提供便捷的投诉渠道,供权利人发出侵权通知。
[Abstract]:In recent years, the problem of trademark infringement caused by the promotion of keywords is a problem of high incidence in the field of network trademark. At the same time, this issue also faces a lot of controversy in academia and judicial practice. By examining the domestic and foreign judicial precedents and the trademark policies of keyword promotion service provider enterprises, The obligations of keyword extension service providers with regard to trademark infringement can be summed up as: keyword extension service providers do not have an obligation to examine whether keywords infringe upon the trademark rights of others, But has the relevant duty of care. From the scope of the duty of care, it does not pay attention to the use of trademarks in the keyword promotion system. The service provider shall, in accordance with the standard of the general rational person and the reasonable duty of care, take timely measures to stop the infringement of the trademark rights of others when the external appearance of the keyword knows or should be known. At the same time, It should provide a convenient channel of complaint for the obligee to issue a notice of infringement.
【作者单位】：广东金融学院法学研究所;华东政法大学博士后流动站;阿里巴巴集团法务部;
【基金】：姚志伟主持的第54批中国博士后科学基金和2014年广东省普通高校特色创新类项目的阶段性成果广东省高等学校优秀青年教师培养计划和广东省高等学校“千百十工程” 2014年广东金融学院创新强校工程的支持
【分类号】：D923.43

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