驰名商标反淡化保护的限制研究

发布时间：2018-03-24 10:50

本文选题：驰名商标　切入点：淡化　出处：《中国政法大学》2015年硕士论文

【摘要】：为了保护驰名商标的商誉,维护驰名商标权利人的利益,目前,我国已通过《商标法》及相关司法解释、行政法规确立了驰名商标反淡化制度,为驰名商标提供扩大保护。但是,驰名商标权利范围的不当扩张以及反淡化保护的滥用将会导致侵犯公民言论自由、侵害其他经营者使用标识权利、扰乱竞争秩序等问题,因此,在给予驰名商标权利人合理的扩大保护前提下,我国应当明确确立驰名商标反淡化保护的限制制度,确保驰名商标权利人正当行使权利,维护正常的市场竞争秩序。本文以驰名商标反淡化保护的限制为研究对象,介绍了淡化与反淡化保护的基本理论,从理论和实践两个方面探讨了驰名商标反淡化保护限制的合理性与现实状况,并分析、提炼出反淡化保护限制的考虑因素,总结了反淡化保护限制制度的完善。本文第一章介绍了淡化与反淡化保护的基本理论,阐述了商标淡化的起源、发展、涵义、构成要素与类型,以及反淡化保护的涵义、制度沿革和制度价值,力图从多方面对商标淡化与反淡化保护进行梳理,为反淡化保护限制的分析提供基础。第二章从理论上对反淡化保护的限制做出了解读,分析了给予驰名商标扩大保护的合理性,阐释了防止驰名商标权利人滥用权利的必要性,以及反淡化保护限制在维护正常的市场竞争秩序、保护消费者利益方面的益处。第三章从现行立法、司法保护、行政保护三个方面分析了我国反淡化保护限制的现状。笔者以我国现行的反淡化保护相关立法为依据,对我国是否引入了反淡化保护,以及现行立法对反淡化保护的限制性规定等问题作出了分析。同时,笔者收集了大量较新的相关案例,通过对判决的比较与分析,提出了司法实践中反淡化保护标准不一,相当一部分法官尚未完全理解淡化理论,不清楚反淡化保护的适用条件等亟待解决的现实问题,并具体阐释了相关的司法政策、裁判规则以及限制因素。在上述理论阐释与实践分析的基础上,笔者在第四章中提出了反淡化保护限制的考虑因素,并从比较法的角度,论述了显著性、知名度、驰名商标与在后商标的相关公众关系、他人已在欲跨类别上注册与驰名商标相同的商标等因素与反淡化保护的关系。第五章提出了完善反淡化保护限制制度的具体建议。笔者认为,考虑到我国的现实情况,对《商标法》和《商标法实施条例》进行相应的修改,并出台配套的司法解释和行政法规,是现阶段完善我国反淡化保护限制制度最为可行的方案。
[Abstract]:In order to protect the goodwill of well-known trademark and protect the interests of the owner of well-known trademark, at present, China has established the system of anti-desalination of well-known trademark through "Trademark Law" and related judicial interpretation. However, the improper expansion of the scope of well-known trademark rights and the abuse of anti-dilution protection will lead to infringement of citizens' freedom of speech, infringement of other operators' right to use marks, and disturbance of competition order. Therefore, on the premise of extending the protection to the owner of well-known trademark, our country should clearly establish the restriction system of anti-desalination protection of well-known trademark, and ensure that the owner of well-known trademark can exercise his right properly. This paper takes the limitation of well-known trademark anti-desalination protection as the research object, and introduces the basic theory of desalination and anti-desalination protection. This paper probes into the rationality and reality of the protection limit of well-known trademark anti-desalination from two aspects of theory and practice, and analyses the factors considered in anti-desalination protection limitation. The first chapter introduces the basic theory of anti-desalination and anti-desalination protection, expounds the origin, development, meaning, elements and types of trademark desalination, as well as the meaning of anti-desalination protection. The evolution of the system and the value of the system try to comb trademark dilution and anti-dilution protection from many aspects, and provide the basis for the analysis of anti-desalination protection restrictions. Chapter two explains the limits of anti-desalination protection theoretically. This paper analyzes on the rationality of extending the protection of well-known trademarks, expounds the necessity of preventing the abuse of rights by the owners of well-known trademarks, and the restriction of anti-desalination protection in the maintenance of normal market competition order. The third chapter analyzes the current situation of anti-desalination protection in China from three aspects: current legislation, judicial protection and administrative protection. This paper analyzes whether anti-desalination protection has been introduced into our country and the restrictive provisions of anti-desalination protection in current legislation. At the same time, the author has collected a large number of relatively new relevant cases, and through the comparison and analysis of the judgment, This paper points out that the standards of anti-desalination protection are different in judicial practice, that quite a few judges have not fully understood the desalination theory, and that the applicable conditions of anti-desalination protection need to be solved urgently, and that the relevant judicial policies are explained concretely. On the basis of the above theoretical explanation and practical analysis, the author puts forward the considerations of anti-desalination protection restriction in the fourth chapter, and discusses the significance and popularity from the perspective of comparative law. The public relations between well-known trademarks and post-trademark, Others have tried to register the same trademark as well-known trademark across categories and the relationship between anti-dilution protection and anti-desalination protection. Chapter five puts forward specific suggestions on how to improve the anti-dilution protection restriction system. To amend the Trademark Law and the implementing regulations of Trademark Law, and to introduce the corresponding judicial interpretation and administrative regulations, is the most feasible scheme to perfect the protection and restriction system of anti-desalination in our country at this stage.
【学位授予单位】：中国政法大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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