创意产业知识产权保护中存在的问题及其应对策略研究

发布时间：2018-04-03 21:43

本文选题：创意产业　切入点：知识产权保护　出处：《华中科技大学》2015年硕士论文

【摘要】：创意产业是一种以文化为内涵、以创造为核心的新型产业。创意产业因其创新性,占据产业价值链顶端,带动其他相关产业,为整个经济环境的整体发展提供巨大的推动力。其创新性、高附加值、强渗透力、技术高精尖以及辐射力强的特征,有力地推动了我国的产业结构优化升级,进而提升了我国在国际上的综合竞争实力,改变我国在国际价值体系中的低端环节位置,将发挥越来越重要的作用。唯有加强知识产权保护,充分保障好创意主体的切身权益,继续进行创新活动,才可以确保创意产业的可持续发展。创意产业在我国的发展比较之后,出现的时间较晚,创意产业作为一种新型产业,对其知识产权保护方面的研究仍处于初级阶段。本文主要分析我国创意产业知识产权保护中存在缺乏健全的法律法规、管理行政体制不健全、品牌意识淡薄、缺乏保护意识等问题,尝试创意产业价值链的角度出发,《喜羊羊与灰太狼》在我国可以称之为创意产业的成功典型之一,本论文以该案例为研究对象,对创意产业价值链中知识产权表现,以及从构思、开发、营销、消费阶段各环节知识产权保护策略进行了全面地分析。最后,以产业价值链为切入点,向政府、企业提供了一些发展创意产业和保护知识产权方面的一些好的建议和意见。
[Abstract]:Creative industry is a new industry with culture as its connotation and creation as its core.Creative industry, because of its innovation, occupies the top of the industrial value chain, drives other related industries, and provides a huge impetus for the overall development of the entire economic environment.Its characteristics of innovation, high added value, strong permeability, high technological sophistication and strong radiating power have powerfully promoted the optimization and upgrading of China's industrial structure, thus enhancing our country's comprehensive competitive strength in the international arena.Changing our country's position in the low end of the international value system will play a more and more important role.Only by strengthening the protection of intellectual property rights, fully protecting the personal rights and interests of creative subjects, and continuing to carry out innovative activities, can the sustainable development of creative industries be ensured.After the development of creative industry in China, it appeared later. As a new type of industry, the research on intellectual property protection of creative industry is still in the primary stage.This paper mainly analyzes the lack of sound laws and regulations in the protection of intellectual property rights of creative industries in China, the unsound administrative system of management, the weak brand awareness, the lack of awareness of protection, and so on.From the point of view of trying creative industry value chain, "Happy Sheep and Grey Wolf" can be called one of the successful examples of creative industry in our country. This paper takes this case as the research object, and shows the intellectual property right in the creative industry value chain.And from the conception, development, marketing, consumption stages of intellectual property protection strategies for a comprehensive analysis.Finally, with the industrial value chain as the starting point, some good suggestions and suggestions on developing creative industries and protecting intellectual property rights are provided to the government and enterprises.
【学位授予单位】：华中科技大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.4

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