省级台节目版权开发的现实困难与路径选择

发布时间：2018-04-05 14:15

  本文选题：省级广电台　切入点：节目版权开发　出处：《中国广播电视学刊》2017年07期

【摘要】：在知识创造财富的今天,以版权为代表的独特资源已成为广电行业持续发展的核心竞争力。节目版权开发的先驱者所取得的成绩让整个广电行业看到了节目版权开发所带来的广阔发展前景,广电行业也似乎从节目版权这一核心竞争力中重新找回了往日的自信。但目前来看,省级台并没有想象中的那么乐观,诸多困难严重掣肘了广电节目版权开发的开展。省级台节目版权开发要打破"内忧外患"的现实困境,必须探寻节目版权开发的可行性路径,找到节目版权开发的突围策略。
[Abstract]:Today, when knowledge creates wealth, the unique resources represented by copyright have become the core competitiveness of the continuous development of the radio and television industry.The achievements of the pioneers in the development of program copyright make the whole radio and television industry see the broad development prospects brought about by the development of the program copyright. The radio and television industry also seems to regain its former self-confidence from the core competitiveness of the program copyright.But at present, provincial stations are not as optimistic as expected, and many difficulties have seriously hampered the development of copyright development of radio and television programs.In order to break through the predicament of "internal and external troubles" in the development of program copyright of provincial stations, it is necessary to explore the feasible path of the development of program copyright and find out the breakthrough strategy of the development of program copyright.
【作者单位】： 山东传媒职业学院;山东广播电视台;
【分类号】：D923.41;G222
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本文编号：1715122