虚拟角色商品化权法律保护研究

发布时间：2018-04-08 19:27

本文选题：商品化权　切入点：虚拟角色　出处：《吉林大学》2008年硕士论文

【摘要】： 随着商品经济的发展,商品化现象在我国初见端倪,并引起了侵权纠纷,如著名的鲁迅肖像案、“三毛”漫画形象纠纷案、“奥特曼”纠纷案、五朵金花案等就具有典型的代表意义。由于缺乏法律的明确规定和理论的支撑,司法实践对于已在我国出现的虚拟角色商品化权纠纷案件的审判或有失公平,或有失统一,对商品化权问题的研究逐渐受到我国学术界的关注。由于这是一项新型权利,国外研究尚未定型,国内研究也刚刚起步,对很多问题的探讨还不成熟,在很多方面并未达成共识。本文通过对美国虚拟角色商品化权法律保护的现实考量得到启示,认为我国应借鉴美国实践中所采取的综合保护模式,参考美国判例法中所形成的保护标准,尝试推出与研究典型案例,等待时机成熟后以司法解释的方式确立保护标准,从而完善对虚拟角色商品化权的法律保护。
[Abstract]:With the development of commodity economy, the phenomenon of commercialization appeared in our country and caused infringement disputes, such as the famous portrait of Lu Xun case, "Sanmao" comic image dispute case, "Altman" dispute case,Five golden flower case and so on has the typical representative significance.Due to the lack of clear legal provisions and theoretical support, judicial practice is unfair or inconsistent in the trials of disputes over the commercialization of virtual roles that have emerged in our country.The research on the issue of commercialization right has been paid more and more attention by the academic circles of our country.Because this is a new right, foreign research has not been finalized, domestic research has just started, the discussion of many issues is not mature, there is no consensus in many aspects.Based on the practical considerations of the legal protection of the virtual role commercialization right in the United States, this paper holds that our country should draw lessons from the comprehensive protection model adopted in American practice, and refer to the protection standards formed in the case law of the United States.This paper tries to introduce and study typical cases, and to establish the standard of protection by judicial interpretation after waiting for the time to mature, so as to perfect the legal protection of the commercialization right of virtual characters.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：D923.49

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