高校校名法律保护问题研究

发布时间：2018-04-08 19:36

本文选题：商标权　切入点：名称权　出处：《黑龙江大学》2016年硕士论文

【摘要】：高等学校是培养高等人才的摇篮,也是研究高等科技文化的基地。高等学校,尤其是历史悠久、较有名望的学校,其校名承载着其建校以来的荣誉,背后有着强大的技术支撑,其校名本身就具有较高的社会价值和经济价值。知名高校品牌对消费者而言就意味着高技术含量和强大的信誉保障。在此背景下,就有人觊觎高校名称的这种价值,非法利用高校名称,侵害高校的合法权利。目前已经有一些高校意识到高校校名所蕴含的巨大价值,着手采取措施保护高校校名,然而即使是已经采取措施保护自身校名的高校,保护措施也不够完善,我国各部门法律对高校校名的保护又非常有限,致使校名侵权案件仍然时有发生。文章在对高校校名的基础概念、高校校名频遭侵权的原因进行分析的基础上,参考国内外的保护高校的有益做法。国内对于保护高校校名有两种观点,一是通过名称权保护高校名称,一是采用商标权来保护高校名称。国外实践,主要介绍哈佛大学和牛津大学的实践特点,分析其背后的原因及其有益做法能否用于我国。文章观点是采用商标权来保护高校校名。通过注册商标来预防将高校校名抢注为商标,同时也为高校维权增加一道法律防线,商标本身所具有的区分来源和广告功能也能为高校树立品牌奠定基础。注册商标的范围应当视学校的知名度而定,根据学校知名度和侵权程度的高低,相应减少其注册的商标的范围。高校应当设立相关专门机构来申请、注册、管理、维护高校商标,制定相应的完备的高校商标管理制度,并严格按照制度实施,该机构的设置也应当根据维权工作的多少来设置相应的机构的规模。该机构应当加大宣传力度,利用一切可以利用的资源,以完成自己的职责。与企业合作,开发高校商标,将商标许可事项交由企业负责,以减少高校维权成本,同时校方给予大力支持。在与企业合作的过程中,各校应当根据本校自己的实际情况,严格划定与高校合作的企业或产品的标准,以维护高校声誉,同时也能够为高校和企业树立品牌,对高校和企业的长期发展都非常有利。
[Abstract]:College is a cradle to cultivate higher talents, is also on the culture of higher science and technology base. Colleges and universities, especially has a long history, a prestigious school, carrying the names of its founding honor, behind a strong technical support, the school itself has high social value and economic value of well-known universities. Brand for consumers means high technology content and strong credibility. Under this background, there is the value of the name of the coveted University, illegal use of the name, the infringement of legal rights. At present there have been some colleges and universities to realize the huge value of University names contained, to take measures to protect the University names, however even if the measures have been taken to protect their own names of colleges and universities, protective measures are not perfect, the Department of China's legal protection of the names of colleges and universities is very limited, resulting in the school The name of infringement cases still occur. Based on the concept of the names of colleges and universities, analyses the reasons of infringement of the University names frequently, beneficial practices at home and abroad to protect the reference. There are two views for the protection of University names, one is through the name right protection in name, one is used to protect the name of trademark rights. Foreign practice, practice introduces characteristics of Harvard University and the University of Oxford, analyzed the reasons and its beneficial practices can be used to our country. The view is used to protect the trademark rights. The University names registered trademarks to prevent the University names registered as a trademark, but also increase a legal defense for the rights, the trademark itself has to distinguish the source and the function of advertising can also lay the foundation for colleges and universities. The scope of brand registered trademark shall be considered the school visibility, according to The visibility of the school and the level of the corresponding tort, reduce the scope of its registered trademark. Universities should set up specialized agencies related to the application, registration, management and maintenance of the trademark, formulate the corresponding complete management system of the university brand, and in strict accordance with the implementation of the system, the organization should also be according to how much work to set the rights the corresponding mechanism of scale. The organization should strengthen propaganda, the use of all available resources, to complete their duties. With the development of college enterprise cooperation, trademark, trademark licensing matters by business executives, in order to reduce the cost of rights, at the same time to give support. In the process of cooperation with enterprises, schools according to the actual situation of the University's own strict delineation of cooperation of universities and enterprises or product standards, to protect the reputation, but also to establish a high school and enterprise products Cards are very good for the long-term development of universities and enterprises.

【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D923.43

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