电视节目名称与商标权:冲突与契合之反思——以“非诚勿扰”案为考察中心

发布时间：2018-04-21 00:21

本文选题：非诚勿扰 + 节目名称　；参考：《新闻界》2016年24期

【摘要】："非诚勿扰"商标案提醒电视从业者,电视节目名称与商标权有可能产生冲突。冲突的根源在于文字的公共属性与私权的排他性,动因则是随着电视文化产品的创新与商业模式的革新,节目性质与注册商标核定服务类型的趋同以及节目名称的使用构成商标法意义上的"使用"。为了促进电视文化产业的发展,防止栏目名称遭受商标侵权纠纷,电视制作单位在在节目筹备阶段,要警惕商标陷阱;在发现商标抢注时,要积极提出异议与无效宣告;在被诉商标侵权时,要积极应对诉讼。
[Abstract]:The "if you are the one" trademark reminds television operators that TV program names and trademark rights may conflict. The root of the conflict lies in the exclusiveness of the public attribute and private right of the text, and the reason is that with the innovation of the TV cultural products and the innovation of the business model, The convergence between the nature of the program and the approved service type of the registered trademark and the use of the program name constitute the "use" in the sense of trademark law. In order to promote the development of TV cultural industry and prevent the column name from being infringed by trademark infringement disputes, TV production units should be alert to trademark traps in the program preparation stage, and actively raise objections and invalidation declarations when trademark grabs are found. When being sued for trademark infringement, we should actively deal with the lawsuit.
【作者单位】：西南政法大学民商法学院;
【基金】：重庆市教委科学技术项目(KJ1600108) 重庆市社会科学规划博士项目(2015BS049) 重庆市社会科学规划项目(2015YBFX102)
【分类号】：D923.4

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