声音商标注册的法律问题研究

发布时间：2018-04-21 01:19

本文选题：声音商标 + 注册　；参考：《华中师范大学》2015年硕士论文

【摘要】：声音商标作为一种非传统商标,是商品生产经营者或服务提供者利用旋律、曲调等独特的声音作为标记使用在它的商品或服务上,使消费者用以识别、区分不同商品或服务的来源。声音商标通常是一支很短但却独具特色的曲调或旋律,它们能在消费者脑海中形成记忆,将声音与其所属商家建立起一一对应的联系。将声音商标纳入立法保护是大势所趋。声音商标对于经营者而言是一个新的机遇,充分利用其背后的市场潜力可以增加无形资产并提升市场竞争力。声音商标纳入法律保护之中是顺应经济发展、市场变迁的必然结果。各国家和各地区纷纷通过立法,承认声音商标的可注册性,明确声音商标受法律上的保护。我国于2014年5月1日开始实施修订后的《中华人民共和国商标法》和《中华人民共和国商标法实施条例》,将声音商标纳入我国法律保护之中,标志着与声音商标注册相关的法律实践开始启动。鉴于上述背景,本文研究声音商标注册几个关键的法律问题,从以下四个部分进行阐述。第一部分,对声音商标注册的相关问题作一般分析。明确声音商标的概念、特征；从不同的角度,分析对声音商标注册进行保护的必要性；就各国家、地区对声音商标注册的立法进行了考察。第二部分,从声音商标注册的实质要件着手,探讨了积极要件和消极要件,并围绕声音商标的显著性、非功能性、非通用性的特征展开讨论。第三部分,从声音商标注册的程序要件着手,比较了图样表述模式、文字表述模式、混合表述模式的不同特征。因为各国对程序要件的不同要求,以“人猿泰山尖叫声”声音商标的注册在不同国家遭遇了“同案不同命”的结果,分析各国在相关规范上的差异。第四部分,基于我国对声音商标注册的实践正处于初级阶段,提出要充分借鉴先行国家和地区的成功经验,从我国实际出发,明确声音商标的审查标准,规范提交申请时的表达形式,完善声音商标的注册环境,培养高素质的审查队伍,鼓励企业开发利用声音商标,加大对声音商标的保护力度,逐渐形成一套完善的声音商标法律保护体系。
[Abstract]:Sound trademark, as a non-traditional trademark, is used by commodity producers or service providers to identify its goods or services by using unique sounds such as melodies, tunes, and so on. Distinguish between different sources of goods or services. Sound trademarks are usually short but distinctive tunes or melodies that form memories in the minds of consumers and create a one-to-one correspondence between sound and their businesses. It is the trend of the times to bring the sound trademark into the legislative protection. Sound trademark is a new opportunity for business operators. Making full use of the market potential behind it can increase intangible assets and enhance market competitiveness. Sound trademark is the inevitable result of economic development and market change. Various countries and regions have adopted legislation to recognize the registrability of sound trademarks and to make it clear that sound trademarks are protected by law. China began to implement the revised Trademark Law of the people's Republic of China and the regulations on the implementation of the Trademark Law of the people's Republic of China on May 1, 2014. Marks the sound trademark registration related to the start of legal practice. In view of the above background, this paper studies several key legal issues of sound trademark registration, which are described in the following four parts. The first part, the sound trademark registration related issues to make a general analysis. This paper clarifies the concept and characteristics of sound trademark, analyzes the necessity of protecting sound trademark registration from different angles, and investigates the legislation of sound trademark registration in various countries and regions. The second part, from the sound trademark registration essential elements, discusses the positive elements and negative elements, and discusses the characteristics of the sound trademark significance, non-functional, non-universal. The third part, from the sound trademark registration procedure elements, compared the different characteristics of the pattern representation model, the text representation model, the mixed expression mode. Because of the different requirements of various countries on the procedural requirements, the registration of "Tarzan screams" sound trademark in different countries has encountered the results of "different lives in the same case", and analyzes the differences in the relevant norms of different countries. In the fourth part, based on the fact that the practice of sound trademark registration in our country is in the primary stage, it is proposed that we should fully learn from the successful experiences of the leading countries and regions, and make clear the standards for the examination of sound trademarks from the point of view of the reality of our country. Standardize the form of expression when submitting an application, perfect the environment for the registration of sound trademarks, train high-quality review teams, encourage enterprises to develop and utilize sound trademarks, and increase the protection of sound trademarks. Gradually formed a sound trademark legal protection system.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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