角色商品化权的著作权法保护研究

发布时间：2018-04-22 01:38

本文选题：角色商品化 + 角色商品化权　；参考：《山东大学》2015年硕士论文

【摘要】：角色商品化权是指行为人将卡通角色、文学作品角色或臆想角色投入商业性使用的进行获利的权利。也就是说将为大众所喜爱的角色作为一种商业标识应用到商品或服务上,由角色的高知名度来增加商品销售量和市场竞争力,这种商业利用的模式具有极其可观的经济价值,从而可以为商品或服务创造良好的收益。未经角色创作人许可擅自将创作的角色投入商业性使用,是对原创作者财产权利的侵犯,尤其近年来,社会当中频繁出现角色商品化的现象,随之而来的是熊色商品化权纠纷的产生。通过著作权法有效的对角色上商品化及权利提供保护是现实所需要且无法回避的。由于目前我国立法及司法方面对角色商品化权利的法律规制还处于探索阶段,所以著作权法对角色商品化的保护具有不足之处,在我国的司法实践中,为了更加完善的保护角色权利人的利益、角色利用人的利益以及社会群体的利益(消费者的利益),我们应该在我国司法实践的基础上结合本国著作权法自身的特点,同时借鉴其他国家的著作权法律制度,来切实保障我国角色商品化权相关权利人的利益。
[Abstract]:Role commercialization right refers to the actor's right to profit by putting cartoon character, literary character or imaginary character into commercial use. That is to say, to apply the popular role as a business logo to goods or services, and to increase the sales volume and market competitiveness of goods by the high visibility of the role, this mode of commercial utilization has extremely considerable economic value. This can create good returns for goods or services. It is an infringement of the property rights of the original creators to put the characters into commercial use without the permission of the role creators, especially in recent years, the phenomenon of the commercialization of characters appears frequently in the society. What follows is the bear color commercialization right dispute produces. It is necessary and unavoidable to effectively protect the role of commercialization and rights through copyright law. At present, the legal regulation of the role commercialization right in our country's legislation and judicature is still in the exploratory stage, so the copyright law has some deficiencies in the protection of the role commercialization, in the judicial practice of our country. In order to better protect the interests of role holders, the role of human interests and the interests of social groups (interests of consumers), we should combine the characteristics of our country's copyright law on the basis of judicial practice. At the same time, the copyright law system of other countries can be used for reference to protect the interests of the right holders.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.41

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