服务性商标保护研究

发布时间：2018-05-04 07:30

本文选题：服务商标 + 服务商标侵权　；参考：《内蒙古大学》2017年硕士论文

【摘要】：产业结构的升级与深化,带来了第三产业的发展,而服务业的特殊性价值要求其服务具有明显的区分功能,因而带动了服务性商标的发展。但是我国的市场经济处于初级阶段,商标保护意识薄弱,仿冒服务性商标的情形普遍,不正当的竞争行为带来了市场的混乱与消费者权益的侵害。作者试从服务性商标的发展过程、法律特征和功能入手,将服务性商标的相关概念进行辨析,尝试回答服务商标是什么的问题;继而结合域外法的分析服务性商标权保护的价值与必要性,试图解释为什么保护服务性商标;最后通过保护内容与保护模式分析及其侵权行为的比较分析,意在解决对于服务性商标通过什么方式进行保护。尤其对我国现行法相关规定解析和关于我国关于服务性商标法律保护的问题点以及服务性商标侵权责任的认定等方面分析,以期对服务性商标保护问题进行较为全面的论释。
[Abstract]:The upgrading and deepening of industrial structure has brought about the development of tertiary industry, and the special value of service industry requires its service to have distinct function, thus driving the development of service trademark. However, the market economy of our country is in the primary stage, the consciousness of trademark protection is weak, the situation of counterfeiting service trademark is widespread, the unfair competition behavior has brought the confusion of the market and the infringement of consumers' rights and interests. Starting with the development process, legal characteristics and functions of service trademark, the author tries to differentiate and analyze the related concepts of service trademark and try to answer the question of what service trademark is. Then combining with the analysis of the value and necessity of the protection of the service trademark right, the author tries to explain why to protect the service trademark, and finally, through the analysis of the content and the mode of protection and the comparative analysis of the infringement act, It is intended to solve the problem of how to protect the service trademark. In particular, it analyzes the relevant provisions of the current law of our country and the problems about the legal protection of service trademarks in our country, as well as the identification of tort liability of service trademarks, in order to make a more comprehensive interpretation of the protection of service trademarks.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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