论我国商标反向混淆解决机制的构建

发布时间：2018-05-18 15:34

本文选题：反向混淆 + 解决机制　；参考：《首都经济贸易大学》2015年硕士论文

【摘要】：随着我国市场经济的发展,商标也在市场竞争中发挥着越来越重要的作用,商标侵权类型也呈现多样化。反向混淆作为还不为人们所熟知的商标侵权类型,如今在我国的司法实践中出现的越来越多。在学术界,多数学者关注于反向混淆案件的危害、特点、构成要件以及责任的承担,但对针对其独特性和我国司法实践特点提出的解决机制建议较少。本文试图从反向混淆案件特点出发,结合我国的司法实践和国外经验,对我国反向混淆案件的解决机制提出建议。文章共分为五个部分:第一部分为商标反向混淆的概念。在此部分主要介绍商标反向混淆的概念及其主要特征。第二部分为商标反向混淆问题认定的复杂性。一方面,商标反向混具有社会危害性,应该认定侵权进行处罚;但另一方面,认定侵权,禁止后使用者使用涉案商标,可能在有些情况下不满足侵权构成、造成对大企业善意投入的不合理对待以及市场资源的浪费。因而商标反向混淆问题的认定具有复杂性,在适用相关理论时应该兼顾公平与效率。第三部分讨论当前我国解决机制存在的问题。在我国立法文件中,商标反向混淆案件处理模式只有认定侵权的规定,过于僵化单一;而在司法实践中,当事人的需求多样化又造成了司法裁判的随意性。因而探索有效的商标反向混淆案件的处理机制成为当前急切需求。第四部分为构建商标反向混淆问题解决机制的建议。在此部分,本文建议应该把个案原则、利益平衡原则和调解优先原则作为商标反向混淆案件的处理原则,同时引入消费者调查制度、强制许可使用制度和惩罚性赔偿制度。最后根据个案的情况,提出了裁判建议。第五部分是结论。商标反向混淆问题虽属混淆,但其具有复杂性,当前我国解决机制过于单一,无法较好进行纠纷解决。因而应引进多重制度解决机制,满足多样化的需求。
[Abstract]:With the development of market economy in China, trademark also plays a more and more important role in market competition. As a kind of trademark infringement, reverse confusion appears more and more in our country's judicial practice. In academic circles, most scholars pay attention to the harm, characteristics, constitutive elements and responsibility of reverse confusion cases, but few suggestions are put forward to solve the problems in the light of its uniqueness and the characteristics of judicial practice in our country. Based on the characteristics of reverse confusion cases and the judicial practice of our country and foreign experience, this paper tries to put forward some suggestions on how to solve the reverse confusion cases in our country. The article is divided into five parts: the first part is the concept of trademark reverse confusion. This part mainly introduces the concept of trademark reverse confusion and its main characteristics. The second part is the complexity of trademark reverse confusion. On the one hand, the reverse mixing of trademarks is harmful to society and should be recognized as a punishment for infringement; on the other hand, if the trademark is found to be infringed and the user is prohibited from using the trademark, it may not satisfy the infringement constitution in some cases. This will result in unreasonable treatment and waste of market resources. Therefore, the identification of trademark reverse confusion is complicated, and fairness and efficiency should be taken into account in the application of relevant theories. The third part discusses the problems existing in the current solution mechanism of our country. In the legislative documents of our country, the only way to deal with trademark reverse confusion cases is to recognize the infringement, which is too rigid and single. In judicial practice, the diversification of the needs of the parties has resulted in the arbitrariness of the judicial decision. Therefore, it is urgent to explore the effective handling mechanism of trademark reverse confusion cases. The fourth part is to construct the trademark reverse confusion solution mechanism. In this part, the author suggests that the principle of case, the principle of balance of interests and the principle of priority of mediation should be taken as the principle of dealing with cases of trademark reverse confusion, and at the same time, the system of consumer investigation, the system of compulsory licensing and the system of punitive damages should be introduced. Finally, according to the case of the case, put forward the recommendations of the referee. The fifth part is the conclusion. Although the problem of trademark reverse confusion belongs to confusion, it is complicated, and the current solution mechanism of our country is too single to solve disputes well. Therefore, we should introduce multi-system solution mechanism to meet the diversified needs.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

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