商标合理使用制度研究

发布时间：2018-05-19 05:22

本文选题：商标 + 商标权　；参考：《华东政法大学》2008年硕士论文

【摘要】： 商标合理使用是指在一定条件下,使用他人的注册商标,不视为侵犯商标权的一种行为。商标合理使用制度是对商标权进行限制的一项重要制度。这一制度对于平衡商标权人与市场竞争主体之间的利益、维护社会公共利益,以及维持良好的市场竞争秩序都起到了重要的作用。欧美多国商标法中对商标合理使用制度都有所规定。尽管由于条文的局限,理解的不同,导致司法实践中存在一些分歧,但也积累了许多有益的经验。我国商标法中还没有商标合理使用的明确规定,理论界对其研究也显得不足。本文通过对商标合理使用的理论和实践进行分析,以期达到对商标合理使用制度有一个较为全面的认识,并在此基础上对完善我国的商标合理使用制度提出建议和构想。第一部分是商标合理使用制度的理论基础,共有两方面内容。首先,是对商标合理使用的概述。包括对商标合理使用的含义进行了界定,介绍了各国的立法例,并归纳了商标合理使用的特点。其次,是关于商标合理使用制度的基础分析。阐述了商标合理使用的理论来源和立法动机,并从经济学的角度对商标合理使用制度的价值进行了分析。第二部分是商标合理使用制度的内容分析。主要从三个方面综括了商标合理使用制度所包含的内容。首先简要介绍了商标混淆和商标淡化理论下的合理使用,两者存在很大的不同。其次,依据不同的标准对商标合理使用进行了分类。最后从商标使用的目的、使用方式和使用结果几个方面归纳了商标合理使用的判断原则,以及商标合理使用的具体判断方法。第三部分是我国商标合理使用制度的完善。在考察了我国有关商标合理使用的立法规定和司法实践的基础之上,结合前文分析,笔者对完善我国的商标合理使用制度提出了一些建议,并尝试对相关法律条款进行设计。笔者认为,在建立商标合理使用制度时,应首先明确其理论基础,其次是判断标准。笔者建议在我国《商标法》的第三次修改中应增加有关商标合理使用制度的规定,可兼采商标混淆理论和商标淡化理论下合理使用制度的立法。对于具体条款设计,可采用一般条款加列举的方式。
[Abstract]:The rational use of trademark refers to the use of registered trademark of others under certain conditions, which is not regarded as an act of infringement of trademark rights. The fair use of trademark is an important system to restrict trademark rights. This system plays an important role in balancing the interests between the trademark owner and the main body of market competition, maintaining the social and public interests, and maintaining a good order of market competition. The fair use of trademarks is stipulated in the trademark laws of many countries in Europe and America. Although there are some differences in judicial practice due to the limitation and understanding of the articles, many useful experiences have been accumulated. There is no clear stipulation on the rational use of trademark in trademark law of our country. Through the analysis of the theory and practice of the rational use of trademarks, this paper hopes to have a more comprehensive understanding of the system of fair use of trademarks, and on this basis puts forward suggestions and ideas for perfecting the system of rational use of trademarks in China. The first part is the theoretical basis of trademark fair use system, there are two aspects. First of all, the outline of the rational use of trademarks. Including the definition of the rational use of trademarks, the introduction of national legislation, and summed up the characteristics of the rational use of trademarks. Secondly, it is about the basic analysis of trademark fair use system. This paper expounds the theoretical source and legislative motive of the rational use of trademark, and analyzes the value of the system of fair use of trademark from the angle of economics. The second part is the content analysis of trademark fair use system. Mainly from three aspects including the fair use of trademarks contained in the system. Firstly, this paper briefly introduces the rational use of trademark confusion and trademark dilution theory. Secondly, the reasonable use of trademark is classified according to different standards. Finally, this paper summarizes the judgment principle of trademark rational use and the concrete judgment method of trademark rational use from the aspects of the purpose, the way of use and the result of trademark use. The third part is the perfection of the fair use system of trademark in our country. On the basis of investigating the legislative provisions and judicial practice of the rational use of trademarks in China and combining with the previous analysis, the author puts forward some suggestions to improve the system of the rational use of trademarks in China, and tries to design the relevant legal provisions. The author thinks that when establishing the system of rational use of trademark, we should first clarify its theoretical basis and then judge the standard. The author suggests that the third revision of Trademark Law in China should include the regulations on the rational use of trademarks, which can be combined with the legislation of the rational use system under the theory of trademark confusion and trademark desalination. For the specific clause design, may adopt the general clause to add the enumeration way.
【学位授予单位】：华东政法大学
【学位级别】：硕士
【学位授予年份】：2008
【分类号】：D923.43

【引证文献】