商标注册中的语言文字不规范使用问题研究

发布时间：2018-05-30 18:22

本文选题：商标法 + 语言文字　；参考：《中央民族大学》2017年硕士论文

【摘要】：商标作为一种区分商品或服务来源的符号,在市场中广泛使用和传播,商标所体现的经济价值,即商誉,是经营者最为重视的价值。但不可忽略的是,任何符号(特别是语言文字符号)都承载和蕴含一定的交流信息功能与文化价值,都应当符合一定的规范意旨乃至法律要求,商标也不例外。在实践中,商标申请人为了突出商标的显著性,往往设计和使用一些标新立异的标志,在这之中的一部分创新型标志就存在着对语言文字的不规范使用问题。随着《国家通用语言文字法》的出台,规范语言文字工作在教育、文化等多个领域内加深展开,却没有明确规定在商标法领域内如何适用。现行《商标法》在第十条第一款第(八)项笼统地规定"有害于社会主义道德风尚或者有其他不良影响的"不得作为商标使用并注册,但现实情况是,在申请注册中存在复杂的不规范用字与用语的现象,商标审查工作因无严谨合理的标准可供参考,导致很多含有不规范用字及用语的商标流入市场,甚至造成商标审查结果相互矛盾的现象。商标在当今的社会生活中发挥着越来越重要的作用,在传递商业信息的同时商标中的语言文字也会对社会文化秩序造成一定的影响。商标中语言文字不规范现象都有哪些?原因为何?规制这类现象是否具有正当性?应当如何加以改变?针对上述问题,本文将从实证分析的角度出发,力求论证规制商标注册中语言文字不规范使用的正当性、回答商标注册中的语言文字不规范的判断标准,从而实现平衡各方利益,保障文化信息的安稳传承,实现社会福利最大化之目标,并求教于大方。本文共分四个部分:第一部分的主要内容是商标与规范语言文字关系的概说,在该部分里阐述了商标领域内语言文字不规范使用问题的研究背景,并根据语言文字本身的性质将不规范语言文字使用分为不规范用字和不规范用语两种情况并加以介绍,在分析了商标领域内用语用字不规范现象的成因后,对现有的法律规定的不足进行评析。第二部分围绕商标法领域规制语言文字使用的正当性展开分析。从正反两种观点进行分析比较,论证规制商标领域内不规范用语用字的必要性。从《国家通用语言文字法》看语言文字规制工作的公法属性,并从《商标法》的立法宗旨中为规制商标领域内不规范语言文字使用行为寻找根据,在此基础上提出完善相关法律法规的建议。第三部分和第四部分是在论证正当性的基础上,展开的关于商标中用语用字问题具体判断标准论证。第三章的主要内容围绕商标注册的不规范用字展开。汉字是较为稳定和封闭的系统,《国家通用语言文字法》规定我国的通用语言文字为规范汉字,但《商标法》及其配套文件对于规范汉字的规定不足而又不能自洽。在实证研究的基础上,根据相应的规范将不规范用字问题进行科学、全面的分类,并提出完善的判断标准等解决对策。第四部分的主要内容针对的是商标领域内的用语不规范问题。词语的使用比汉字的使用问题更为复杂,需要考虑语义与固定搭配以及创新性的问题。第四章将不规范用语分为不良含义和自造词两大类别。分析了构成不良影响需要考虑的因素和判断标准,并对自造词的问题在分析商标特性和法律性质的基础上提出参考标准和立法期许。
[Abstract]:As a symbol that distinguishes the source of goods or services, a trademark is widely used and disseminate in the market. The economic value of a trademark, namely, the value of goodwill, is the value that the operator pays most attention to. But it is not negligible that any symbol (especially the language and character symbol) bears and contains a certain exchange of information and cultural values. In accordance with certain norms and even legal requirements, the trademark is no exception. In practice, in order to highlight the significance of the trademark, the trademark applicant often designs and uses some new marks. In this part of the innovative sign there is an unstandardized use of language and language. With the national general language and writing law, In many fields, such as education, culture and other fields, there is no clear regulation on how to apply in the field of trademark law. The current < Trademark Law > stipulates in the tenth first paragraph (eight) that the "harmful to socialist moral customs or other adverse effects" may not be used and registered as a trademark. But the reality is that there is a complex phenomenon of non standard words and expressions in the application of registration. The trademark examination work can be used for reference because there is no strict and reasonable standard. It leads to the phenomenon that many trademarks are inflow into the market, and even the result of the trademark examination is spear. The trademark plays a role in the social life of today. It is becoming more and more important that the language and language in the trade mark will also affect the social and cultural order at the same time. What are the reasons for the non standard language and language in the trademark? From the angle of analysis, we try to demonstrate the legitimacy of the irregular use of language and language in the registration of trademark registration, and answer the standard of the non standard language and language in the trademark registration, so as to balance the interests of the parties, ensure the stability and inheritance of cultural information, achieve the goal of maximizing the social welfare, and seek teaching in a generous way. This paper is divided into four parts: The main content of the first part is the introduction of the relationship between the trademark and the standard language and character. In this part, the research background of the non standard use of language and characters in the trademark field is expounded, and the use of the non standard words and characters is divided into two kinds of non standard words and nonstandard terms in accordance with the nature of the language and characters. After analyzing the causes of the non standard use of pragmatic words in the field of trademark, the shortcomings of the existing legal provisions are evaluated and analyzed. The second part focuses on the legitimacy of the use of language and characters in the field of trademark law. From the two points of view, the necessity of regulating the non standard words in the field of trade marks is analyzed and compared. The state general language and writing method > looks at the public law attributes of the regulation work of language and writing, and seeks the basis for the regulation of the use of non standard language and characters in the field of trademark law. On this basis, it puts forward suggestions to improve the relevant laws and regulations. The third part and the fourth part are on the basis of justification. The main content of the third chapter is about the non standard use of the trademark registration. The Chinese character is a more stable and closed system. The national general language and writing law stipulates that the general language and characters of our country are standard Chinese characters, but the trademark law and its supporting documents are for the standardization of Chinese characters. On the basis of empirical research, on the basis of the relevant norms, the problem of non standard word use is scientifically, fully classified, and a perfect criterion for judgement is put forward. The main content of the fourth part is the problem of irregular usage in the field of trademark. The use of words is more than the use of Chinese characters. More complex, it is necessary to consider the problem of semantic and fixed collocation and innovation. The fourth chapter divides the nonstandard terms into two categories of bad meaning and self-made words. This paper analyzes the factors and criteria to be considered in the formation of adverse effects, and puts forward the reference standard and the standard of the self-made words on the basis of the analysis of the characteristics of the trademark and the legal nature. The legislation is expected.
【学位授予单位】：中央民族大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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