我国商标混淆侵权的认定研究

发布时间：2018-06-10 13:35

本文选题：商标 + 新商标法　；参考：《广东外语外贸大学》2015年硕士论文

【摘要】：商标权获得保护的依据以及保护范围都是以避免造成商标混淆为基础的。使用“混淆可能性”标准作为承担商标侵权责任的法律要件,是商标理论发展的必然结果。商标混淆不断出现各种新的形式,引起了我国立法界和司法界的极大重视。新修订的《中华人民共和国商标法》中,混淆理论贯穿了商标申请、管理、确权、维权的每一个环节,并且增加了“导致混淆”的限定,明确将“混淆可能性”作为商标侵权的要件。可见,“混淆可能性”理论在新商标法中的地位和作用得到重视。但是,新《商标法》尚未明确混淆可能性的概念,这对中国商标法的发展和应对国际挑战是十分不利的。本文第一章详细阐述了商标的概念和作用以及商标混淆理论。从商标混淆的主体和客体出发,深入地分析了商标混淆理论的内容,并且分析了商标混淆理论的发展趋势。本文第二章通过各种涉外定牌加工案例,以及学术界的不同观点,对商标混淆可能性在我国立法和司法中的运用情况进行详细分析。本文第三章通过分析“混淆可能性”概念的界定,详细地分析了我国现行商标混淆侵权认定标准的不足。本文第四章从商标混淆认定标准具体考量因素与侵权范围出发,论述我国商标混淆理论以及商标混淆侵权认定的完善。综上所述,本文认为应该借鉴各国商标混淆侵权认定的标准,进一步完善我国商标法,将商标保护由管理导向转为自治保护导向,才是解决问题的关键。
[Abstract]:The basis and scope of trademark protection are based on avoiding trademark confusion. It is the inevitable result of the development of trademark theory to use the criterion of "confusion possibility" as the legal requirement to bear the liability for trademark infringement. Various new forms of trademark confusion continue to appear, which has aroused great attention of the legislative and judicial circles in our country. In the newly revised Trademark Law of the people's Republic of China, the theory of confusion runs through every aspect of trademark application, administration, confirmation and protection of rights, and adds a limit to "lead to confusion." Clearly regard "confusion possibility" as the element of trademark infringement. It can be seen that the position and function of the theory of obfuscation possibility in the new trademark law have been attached importance to. However, the new Trademark Law has not clearly confused the concept of possibility, which is very disadvantageous to the development of China's Trademark Law and to meet the international challenges. The first chapter elaborates the concept and function of trademark and the theory of trademark confusion. Starting from the subject and object of trademark confusion, this paper analyzes the content of trademark confusion theory, and analyzes the development trend of trademark confusion theory. In the second chapter, the author makes a detailed analysis of the application of the possibility of trademark confusion in the legislation and judicature of our country through various cases of foreign licensing processing and different viewpoints of academic circles. In the third chapter, by analyzing the definition of the concept of "confusion possibility", the author analyzes in detail the deficiency of the existing standards of trademark confusion infringement in China. The fourth chapter discusses the theory of trademark confusion and the perfection of trademark confusion tort from the specific consideration of the criteria of trademark confusion and the scope of infringement. To sum up, this paper holds that the key to solve the problem is to draw lessons from the standards of trademark confusion infringement in various countries, further improve our trademark law, and change the trademark protection from management to autonomous protection.
【学位授予单位】：广东外语外贸大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43

【参考文献】