论电子商务中商标权的法律保护

发布时间：2018-09-09 09:02

【摘要】：电子商务作为科学技术发展环境下的一种新交易模式在全球范围内得到快速发展。电子商务网站作为电子商务贸易的平台与载体,对电子商务的发展发挥着至关重要的作用,但也因互联网虚拟性等特点侵害了相关商标权人的合法权益。为了保障电子商务行业健康有序的发展,电子商务平台自身要履行自己的注意义务,在法律规定的义务范围内注意侵犯商标权的情况,并按照法律相关规定做出回应。在出现相关商标权纠纷时,司法机关按照法律规定,合理判定相关责任的承担。同时,立法机关应积极通过立法、修法等手段完善相关法律法规,适应电子商务发展趋势。才能不断减少司法实践中电子商务平台侵犯商标权的事件发生,避免对商标权人利益的损害,促进电子商务行业的良性发展。本文将从以下角度对电子商务商标权保护进行研究。首先,对电子商务与商标权的基础概念进行介绍并进一步分析了电子商务的发展对商标权保护所产生的影响以及电子商务商标权保护的相关理论。其次,对电子商务中商标权保护的现状和问题进行阐述,主要从电子商务商标权保护范围的界定、侵权认定的现状以及侵权救济的现状角度进行介绍。最后,在分析电子商务中商标权保护的现状和问题的基础上,提出了对电子商务商标权保护的完善建议。综上所述,电子商务的健康发展离不开法律的规制以及相关参与者对法律义务的承担,由此才能保护商标权利人的合法权益,从而维护电子商务市场健康有序的发展。
[Abstract]:E-commerce, as a new transaction mode in the environment of science and technology development, has been developed rapidly in the world. As the platform and carrier of e-commerce trade, E-commerce website plays a vital role in the development of e-commerce, but also infringes on the legal rights and interests of relevant trademark owners because of the characteristics of Internet virtualization. In order to ensure the healthy and orderly development of the e-commerce industry, the e-commerce platform itself should fulfill its duty of care, pay attention to the infringement of trademark rights within the scope of the obligations stipulated by the law, and respond in accordance with the relevant provisions of the law. In the event of trademark disputes, the judicial organs, in accordance with the provisions of the law, a reasonable determination of the relevant responsibilities. At the same time, the legislature should actively improve the relevant laws and regulations by means of legislation and amendment to adapt to the development trend of electronic commerce. Only in order to reduce the occurrences of the infringement of trademark rights by e-commerce platform in judicial practice, to avoid the damage to the interests of trademark owners, and to promote the benign development of the electronic commerce industry. This article will carry on the research from the following angle to the e-commerce trademark right protection. Firstly, this paper introduces the basic concepts of electronic commerce and trademark rights, and further analyzes the influence of the development of electronic commerce on the protection of trademark rights, as well as the relevant theories of the protection of trademark rights in electronic commerce. Secondly, the status quo and problems of trademark right protection in electronic commerce are expounded, mainly from the definition of the scope of protection of trademark rights in electronic commerce, the status quo of tort recognition and the current situation of tort relief. Finally, on the basis of analyzing the current situation and problems of trademark right protection in electronic commerce, the author puts forward some suggestions to improve the protection of trademark right in electronic commerce. To sum up, the healthy development of electronic commerce can not be separated from the regulation of law and the commitment of relevant participants to the legal obligations, so as to protect the legitimate rights and interests of trademark holders, and thus maintain the healthy and orderly development of electronic commerce market.
【学位授予单位】：天津工业大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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