O2O式团购消费者权益保护法律问题研究

发布时间：2018-10-30 13:49

【摘要】：网络购物的出现改变了人们的购物习惯,也对现有的法律制度造成了巨大的冲击和挑战。020式网络团购是一种新兴的购物模式,这种购物模式使线上虚拟经济与线下实体经济相融合,给消费者带来了高性价比的商品和服务,与此同时也给消费者权益的保护带来了难题。新修订的《消费者权益保护法》虽然为网络团购消费者权益保护提供了一个良好的开端,但是020式团购模式下消费者权益保护依然困难重重。文章以团购案例为出发点,阐述了020式团购的含义及特点、020式团购中的法律关系、法律责任及法律适用问题。通过对我国网络团购消费者权益保护现状的分析,提出目前我国网络团购消费者权益法律保护存在很多问题,表现为消费者知情权受到限制、后悔权难以保障和求偿权实现困难,并分析了020式团购中消费者权益需要特殊保护的必要性。电子商务起步较早的美国、欧盟、日本和澳大利亚对网络购物消费者知情权、后悔权和求偿权的保护都有相关规定,相关立法经验给我们带来一些启示,即健全法律体系、细化现有法律法规以及明确各主体权利、义务和责任。最后,对目前020式网络团购中我国消费者权益保护制度的完善提出了具体的建议,即在知情权保护方面,应该完善信息披露制度、加强网络广告立法、完善信用评价体系以及加强网络交易格式合同的规制；在后悔权保护方面,应该在法律上确定后悔权、明确“七日无理由退货”中的两个“标准”、明确后悔权的适用范围以及完善退货时费用承担的规定；在求偿权保护方面,应该明确团购网站应当承担的法律责任、建立有利于消费者的诉讼程序规则、健全在线争议解决机制以及完善惩罚性赔偿制度。
[Abstract]:The emergence of online shopping has changed people's shopping habits, but also caused a huge impact and challenge to the existing legal system. This kind of shopping mode makes the online virtual economy and offline real economy merge together, and brings high performance and price ratio goods and services to consumers, at the same time, it also brings problems to the protection of consumers' rights and interests. Although the newly revised Consumer Rights and interests Protection Law provides a good start for the online group purchase consumer rights and interests protection, but the 020 group purchase mode consumer rights and interests protection is still a lot of difficulties. Based on the case of group purchase, this paper expounds the meaning and characteristics of group purchase of type 020, the legal relationship, legal responsibility and the application of law in group purchase of type 020. Based on the analysis of the current situation of the protection of consumers' rights and interests in China's network group buying, it is pointed out that there are many problems existing in the legal protection of consumers' rights and interests of online group buying in our country, which is manifested by the restriction of consumers' right to know. It is difficult to guarantee the right of regret and to realize the right of claim, and analyzes the necessity of special protection of consumers' rights and interests in group purchase of type 020. The United States, the European Union, Japan and Australia, where e-commerce started earlier, have relevant provisions on the protection of consumers' right to know, regret and claim for online shopping. The relevant legislative experience has brought us some enlightenment, that is, to improve the legal system. Refine existing laws and regulations and clarify the rights, obligations and responsibilities of each subject. Finally, the paper puts forward some specific suggestions on how to perfect the protection system of consumer's rights and interests in the current 020 online group purchase system, that is, in the protection of the right to know, we should perfect the information disclosure system and strengthen the network advertising legislation. Perfecting the credit evaluation system and strengthening the regulation of the network transaction format contract; In respect of the protection of the right of regret, we should define the right of regret in law, make clear the two "standards" in "7 days without reason to return goods", clarify the scope of application of the right of regret and perfect the stipulation of cost bearing when returning goods; In the aspect of the protection of claim right, we should make clear the legal responsibility that the group purchase website should bear, establish the procedural rules in favor of consumers, perfect the online dispute settlement mechanism and perfect the punitive damages system.
【学位授予单位】：天津财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.8

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