社交平台交易下的消费者权益保护

发布时间：2019-01-03 09:05

【摘要】：随着各种社交软件的应用和发展,有很多人在社交平台上做起了买卖交易。这种社交平台交易作为新型的购物模式,以其便捷和实惠的优势,迅速受到大众的喜爱。本文主要围绕个人与个人在社交平台上进行交易的模式,在区分社交平台与网络交易平台性质不同的基础上,进一步分析社交平台交易中买卖双方的法律地位。这种社交平台购物模式虽然给消费者带来了很大的便利,但是却使得在保护消费者权益方面产生了新的法律问题和困扰。社交平台交易不同于传统的网络交易平台,其经营者无须进行实名登记,在发布产品广告方面也没有限制,买卖双方一般基于信任完成交易。因无法获知经营者的真实信息,且法律对社交平台交易尚无相关规定,消费者在发生交易纠纷时往往很难维权。本文以社交平台交易下的消费者权益保护为研究对象,首先论述社交平台交易与相关的法律问题,理清社交平台与第三方交易平台的区别;其次,对我国社交平台交易下的消费者权益保护现状进行分析;再次,借鉴国外对社交平台交易的规制做法并提出对我国的启示;最后,针对社交平台交易存在的问题提出相应的对策和建议,旨在更好地保护社交平台交易下的消费者权益。论文主要内容分为四个部分:第一部分,首先介绍了社交平台交易的概念和特征,分析社交平台与第三方交易平台的区别,以及社交平台交易下买卖双方主体的法律地位;第二部分,论述社交平台交易下消费者权益保护现状,包括立法现状和司法现状,并对现状存在问题的原因进行分析。第三部分,分析论述国外对社交平台交易的规制,借鉴并提出对我国的几点启示;第四部分,针对社交平台交易下消费者权益保护存在的问题,提出对策和建议,主要包括构建完善的法律制度,建立第三方社交平台准入体系和监督体系等。
[Abstract]:With the application and development of various social software, many people start trading on social platform. As a new type of shopping mode, this kind of social platform trading is quickly popular with its convenient and affordable advantages. This paper focuses on the mode of transaction between individuals and individuals on social platform. On the basis of distinguishing the nature of social platform and online trading platform, this paper further analyzes the legal status of the seller and buyer in the transaction of social platform. Although this kind of social platform shopping mode has brought great convenience to consumers, it has caused new legal problems and puzzles in protecting consumers' rights and interests. Social platform trading is different from the traditional online trading platform, its operators do not need to register their real names, and there are no restrictions on the advertising of products. The buyers and sellers usually complete transactions based on trust. Because of the lack of real information about the operators and the absence of legal rules on social platform transactions, consumers often find it difficult to defend their rights in the event of a transaction dispute. This paper takes the protection of consumers' rights and interests under the social platform transaction as the research object, first discusses the social platform transaction and the related legal problems, clarifies the difference between the social platform and the third party trading platform; Secondly, it analyzes the current situation of the protection of consumers' rights and interests under the transaction of social platform in our country; thirdly, draws lessons from the foreign regulation of the transaction of social platform and puts forward the enlightenment to our country; Finally, some countermeasures and suggestions are put forward to better protect the consumers' rights and interests in social platform transactions. The main content of this paper is divided into four parts: the first part introduces the concept and characteristics of social platform trading, analyzes the difference between social platform and third party trading platform, and the legal status of the main body of the buyer and seller under the social platform transaction; The second part discusses the current situation of consumer rights and interests protection under social platform trading, including legislative and judicial status, and analyzes the reasons for the existing problems. The third part, analyzes and discusses the foreign regulation of social platform transactions, and puts forward some enlightenment to our country. In the fourth part, in view of the problems in the protection of consumers' rights and interests under the transaction of social platform, the author puts forward the countermeasures and suggestions, mainly including the construction of a perfect legal system, the establishment of a third party social platform access system and supervision system, and so on.
【学位授予单位】：广东财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.8

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