商标反向混淆法律制度研究

发布时间：2019-02-15 21:54

【摘要】：伴随着市场经济的发展,商标侵权的方式日益多样,与传统的商标侵权方式相比,新出现的侵权形式更为隐蔽,影响也更为巨大。反向混淆商标侵权是最近几年讨论很火热的一种商标侵权形式。2015年,深圳市中级人民法院对“非诚勿扰”案件作出终审判决,否定了原一审法院判决,认定江苏省广播电视总台的行为构成反向混淆,判定其立即停止使用“非诚勿扰”栏目名称,并将判决书公布上网。时隔一年之后,广州省高院再审认为,本案所使用的商标并不属于同一服务类别,从传统的正向混淆角度出发,认为不会导致相关公众混淆,因此江苏电视台的行为不构成侵权。且不说最终结果是否公正,整个案件耗时七年,法院前后判决多次发生大逆转。这显露了法院在本案法律适用过程中的尴尬情形,究其原因并不是法院水平不足或是效率低下,而是我国相关反向混淆法律制度的规定实在是少之又少。尽管专家、学者对于反向混淆的讨论由来已久,大多数的法院和民众也认为反向混淆作为一种侵权方式应当予以规制,但由于反向混淆所具有的特殊性和复杂性,时至今日,在我国乃至全世界,都没有形成相对完备和统一的解决方案和处理机制。本文将对反向混淆商标侵权的概念、特征、危害进行概括,总结我国51个反向混淆案例,简要阐述我国在处理相应案件时运用的法条和处理意见,借鉴美国认定反向混淆的经验,对我国认定反向混淆和损害赔偿数额确定提出一些浅显的建议,为我国构建商标反向混淆法律制度作出点微薄贡献。
[Abstract]:With the development of market economy, the ways of trademark infringement are becoming more and more diverse. Compared with the traditional ways of trademark infringement, the new forms of infringement are more subtle and have a greater impact. Reverse confusion of trademark infringement is a form of trademark infringement that has been under heated discussion in recent years. In 2015, the Shenzhen Intermediate people's Court issued a final judgment in the "if you are the one" case, denying the decision of the original court of first instance. It was determined that the behavior of Jiangsu Radio and Television Station constituted reverse confusion, and it was judged that it immediately stopped using the "if you are the one" column name, and the judgment was published on the Internet. A year later, the Guangzhou Provincial High Court reheard that the trademark used in this case does not belong to the same service category. From the perspective of traditional positive confusion, it believes that it will not lead to confusion among the relevant public. So Jiangsu TV station's behavior does not constitute infringement. Regardless of whether the final outcome was fair, the case took seven years and repeated reversals. This reveals the awkward situation of the court in the process of the application of the law in this case. The reason is not that the level of the court is insufficient or inefficient, but that there are very few regulations about the legal system of reverse confusion in our country. Although experts and scholars have been discussing reverse confusion for a long time, most courts and people also think that reverse confusion should be regulated as a way of tort. But because of the particularity and complexity of reverse confusion, In China and in the world, there is no relatively complete and unified solution and processing mechanism. This paper summarizes the concept, characteristics and harm of reverse confusion trademark infringement, summarizes 51 cases of reverse confusion in China, and briefly expounds the laws and opinions used in dealing with the corresponding cases in our country. Based on the experience of the United States in identifying reverse confusion, this paper puts forward some simple suggestions on the determination of reverse confusion and the amount of compensation for damages in our country, and makes a little contribution to the construction of the legal system of reverse confusion of trademarks in our country.
【学位授予单位】：吉林财经大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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