混淆可能性理论在商标侵权认定中的适用
发布时间：2019-04-30 20:40
【摘要】：商标作为区分商品或服务来源的标记在现代社会越来越受到重视,随着市场经济的繁荣,商标侵权纠纷日益增多,混淆可能性作为认定商标侵权的核心标准应受到重视。但司法解释长期以来对混淆可能性及其认定要素的规定混淆了二者的逻辑关系,一方面不利于指导司法实践,另一方面,对于完善混淆可能性的认定要素形成阻力。且随着时代的发展,传统的混淆可能性理论已无法完全解决新类型的商标侵权案件,引入混淆可能性扩张理论已成为必然趋势,但理论界尚未对引入混淆可能性扩张理论达成共识,使得扩张理论下具体的混淆类型没有确切的认定要素和适用条件,这不利于市场经济下对新类型商标侵权案件的规制。本文将研究混淆可能性及其扩张理论,以及理论商标侵权认定中的功能,通过借鉴国外成熟的混淆可能性理论的司法实践,以求完善我国现行混淆可能性理论在商标侵权认定中的适用。本文共分为五部分:第一部分部分系统介绍了传统混淆可能理论及其扩张理论,包括初始利益混淆、反向混淆和售后混淆。第二部分分析混淆可能性理论在商标侵权认定中的功能。该部分论证了混淆可能性为商标侵权认定的核心标准以及该理论保护商标的本质。第三部分研究欧盟和美国混淆性理论在商标侵权中的司法适用。重点借鉴了美国的多因素检验标准和混淆扩张理论的司法适用情况。第四部分分析我国混淆可能性理论在我国商标侵权认定中的立法及司法现状,重点分析该理论在我国的司法困境。第五部分提出了完善混淆可能性理论在我国商标侵权认定中的适用建议,包括:厘清混淆可能性理论及其认定要素的关系,提出我国混淆可能性应考量的认定要素以及引入混淆扩张理论。
[Abstract]:With the prosperity of the market economy, the disputes of trademark infringement are increasing day by day, and the possibility of confusion should be paid attention to as the core standard for the identification of trademark infringement, as the mark that distinguishes the source of goods or services is paid more and more attention in the modern society. However, judicial interpretation has confused the logical relationship between the possibility of confusion and its determining elements for a long time, on the one hand, it is not conducive to guiding judicial practice, on the other hand, it forms resistance to perfecting the identifying elements of the possibility of confusion. With the development of the times, the traditional theory of confusion possibility has been unable to completely solve the new types of trademark infringement cases, and the introduction of the theory of the expansion of confusion possibility has become an inevitable trend. However, the theoretical circle has not reached a consensus on the introduction of the theory of confusion possibility expansion, which makes the specific types of confusion under the expansion theory have no definite identification elements and applicable conditions, which is not conducive to the regulation of new types of trademark infringement cases under the market economy. This article will study the possibility of confusion and its expansion theory, as well as the function of the theory of trademark infringement, through drawing lessons from the judicial practice of foreign mature theory of confusion possibility, In order to perfect the current theory of confusion possibility in the trademark infringement identification of the application. This paper is divided into five parts: the first part systematically introduces the traditional confusion theory and its expansion theory, including initial benefit confusion, reverse confusion and after-sale confusion. The second part analyzes the function of the theory of confusion possibility in the identification of trademark infringement. This part demonstrates that the possibility of confusion is the core standard of trademark infringement and the essence of trademark protection. The third part studies the judicial application of European Union and American confusion theory in trademark infringement. It mainly draws lessons from the American multi-factor test criterion and the judicial application of the confusion expansion theory. The fourth part analyzes the legislative and judicial status of the theory of confusion possibility in the identification of trademark infringement in our country, focusing on the judicial dilemma of the theory in our country. The fifth part puts forward some suggestions on how to perfect the theory of confusion possibility in the identification of trademark infringement in our country, including: clarifying the relationship between the theory of confusion possibility and its elements of identification; This paper puts forward the factors which should be considered in the identification of the possibility of confusion in China and introduces the theory of confusion expansion.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43
本文编号：2469002
[Abstract]:With the prosperity of the market economy, the disputes of trademark infringement are increasing day by day, and the possibility of confusion should be paid attention to as the core standard for the identification of trademark infringement, as the mark that distinguishes the source of goods or services is paid more and more attention in the modern society. However, judicial interpretation has confused the logical relationship between the possibility of confusion and its determining elements for a long time, on the one hand, it is not conducive to guiding judicial practice, on the other hand, it forms resistance to perfecting the identifying elements of the possibility of confusion. With the development of the times, the traditional theory of confusion possibility has been unable to completely solve the new types of trademark infringement cases, and the introduction of the theory of the expansion of confusion possibility has become an inevitable trend. However, the theoretical circle has not reached a consensus on the introduction of the theory of confusion possibility expansion, which makes the specific types of confusion under the expansion theory have no definite identification elements and applicable conditions, which is not conducive to the regulation of new types of trademark infringement cases under the market economy. This article will study the possibility of confusion and its expansion theory, as well as the function of the theory of trademark infringement, through drawing lessons from the judicial practice of foreign mature theory of confusion possibility, In order to perfect the current theory of confusion possibility in the trademark infringement identification of the application. This paper is divided into five parts: the first part systematically introduces the traditional confusion theory and its expansion theory, including initial benefit confusion, reverse confusion and after-sale confusion. The second part analyzes the function of the theory of confusion possibility in the identification of trademark infringement. This part demonstrates that the possibility of confusion is the core standard of trademark infringement and the essence of trademark protection. The third part studies the judicial application of European Union and American confusion theory in trademark infringement. It mainly draws lessons from the American multi-factor test criterion and the judicial application of the confusion expansion theory. The fourth part analyzes the legislative and judicial status of the theory of confusion possibility in the identification of trademark infringement in our country, focusing on the judicial dilemma of the theory in our country. The fifth part puts forward some suggestions on how to perfect the theory of confusion possibility in the identification of trademark infringement in our country, including: clarifying the relationship between the theory of confusion possibility and its elements of identification; This paper puts forward the factors which should be considered in the identification of the possibility of confusion in China and introduces the theory of confusion expansion.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：D923.43
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