商品化权的保护制度安排

发布时间：2019-05-09 21:31

【摘要】：社会经济发展变化,对于作品中人物或者桥段、人物真实形象的商业化运作日益增多,但是著作权法、商标法和不正当竞争法等法律已经不能很好的保护权利人的权益。商品化权的提出可以更好的保护权利人的权益。商品化权客体界定为信誉,信誉可以理解为社会信赖利益。而且客体必须能给商业带来正面促进,增加商业成功。商品化权是独占性的,仅归权利人所有。商品化权是一种无形财产,是知识产权领域的权利。商品化权有明显的地域性和时间性。本文通过借鉴美国商品化权的保护制度,其中关于卡通角色的保护制度和影视作品保护制度。分析我国商品化权保护制度的立法模式,确定我国商品化权保护制度的保护条件、权利主体、权利内容。
[Abstract]:With the development and change of social economy, the commercial operation of the real image of the characters in the works is increasing day by day, but the copyright law, trademark law and unfair competition law can no longer protect the rights and interests of the obligee. The proposal of commercialization right can better protect the rights and interests of the obligee. The object of commercialization right is defined as reputation, and reputation can be understood as social trust interest. And the object must be able to bring positive promotion to business and increase business success. The right of commercialization is exclusive and belongs only to the obligee. The right of commercialization is a kind of intangible property and a right in the field of intellectual property. The right of commercialization has obvious regional and temporal nature. This paper draws lessons from the protection system of commercial rights in the United States, including the protection system of cartoon characters and the protection system of film and television works. This paper analyzes the legislative mode of the protection system of the right of commercialization in our country, and determines the protection conditions, the subject of the right and the content of the right of the protection system of the right of commercialization in our country.
【作者单位】：河北经贸大学法学院;
【分类号】：D923.4

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