我国驰名商标认定标准研究

发布时间：2019-07-01 11:35

【摘要】：本文从对国内外关于驰名商标认定标准的立法研究及对中国的驰名商标认定实践中认定标准的探索着手,主要分析了司法实践中驰名商标认定的公众范围标准、地域范围标准以及知名度标准存在的问题,认为应该在借鉴国外成功经验的基础之上,建立灵活动态的驰名商标认定标准,以符合《商标法》驰名商标个案认定、被动保护即仅适用于保护的原则。在公众范围标准方面,应该建立动态相关公众范围标准,而不是单纯的单方相关公众范围和社会公众范围。动态相关公众范围既包含待认定商标的公众范围,也包含异议商标的公众范围。在地域范围标准方面,提出对于驰名商标认定的对外地域范围标准应该在以中国大陆作为地域标准的一般原则之上,将国外驰名商标认定的标准作为我国商标驰名认定的参考。在对内地域范围标准方面,应该效仿最高人民法院设立六个巡回法院的做法将中国划分为六大区域,根据案件性质确定最终区域。在知名度标准方面,应当明确划分知名度的等级,分别为一定知名度、较高知名度和极高知名度,然后融合地域范围标准以及涉案商标的市场占有率最终认定商标是否驰名。此外,本文关于人民法院之间驰名商标认定标准提出几点建议,一是,发挥最高人民法院指导性案例作用,让地方各级人民法院审理驰名商标认定案件的法官学习、参考最高人民法院发布的关于驰名商标认定的指导性案例,以期统一驰名商标认定标准;二是,加大驰名商标司法认定培训力度,由于我国东西部差异,一般来讲东部地区法官办案经验丰富,而中西部地区法官办案经验不足,针对这种情况,最高人民法院应该加大对驰名商标认定司法人员的培训,定期交流经验合作,除了交流驰名商标认定的理论知识外,还应当结合具体的已经审结的驰名商标案例进行分析总结,对相关人员进行有针对的培训;三是,制定司法解释,进一步细化驰名商标的认定标准。最高人民法院通过对各地方人民法院已经审结的驰名商标认定案件的经验总结,制定可行有效的驰名商标认定标准,这对统一全国各级法院之间驰名商标认定标准具有重要意义。
[Abstract]:Starting from the legislative research on the identification standard of well-known trademark at home and abroad and the exploration of the identification standard in the practice of well-known trademark recognition in China, this paper mainly analyzes the problems existing in the public scope standard, regional scope standard and popularity standard of well-known trademark recognition in judicial practice, and holds that a flexible and dynamic standard for the identification of well-known trademark should be established on the basis of drawing lessons from the successful experience of foreign countries. According to the well-known trademark case in accordance with Trademark Law, passive protection is only applicable to the principle of protection. In the aspect of public scope standards, dynamic public scope standards should be established, rather than unilateral public scope and social public scope. The dynamic public scope includes both the public scope of the trademark to be recognized and the public scope of the dissenting trademark. In the aspect of regional scope standard, this paper puts forward that the foreign regional scope standard for well-known trademark recognition should be based on the general principle of taking mainland China as the regional standard, and the foreign well-known trademark recognition standard should be taken as the reference for the well-known trademark recognition in our country. In terms of internal regional scope standards, China should be divided into six regions according to the nature of the case, following the practice of setting up six circuit courts by the Supreme people's Court. In the aspect of popularity standard, we should clearly divide the level of popularity, respectively, for a certain degree of popularity, high popularity and extremely high popularity, and then integrate the regional scope standard and the market share of the trademark involved in the final identification of whether the trademark is well-known or not. In addition, this paper puts forward some suggestions on the standards of well-known trademark recognition between people's courts. First, give full play to the guiding case role of the Supreme people's Court, let the judges of local people's courts at all levels hear cases of well-known trademark recognition learn, and refer to the guiding cases issued by the Supreme people's Court on the recognition of well-known trademarks, in order to unify the standards of well-known trademark recognition; Second, to increase the training of judicial identification of well-known trademarks, due to the differences between the east and the west of China, judges in the eastern region generally have rich experience in handling cases, while judges in the central and western regions are inexperienced in handling cases. In view of this situation, the Supreme people's Court should increase the training of judicial personnel in the recognition of well-known trademarks, exchange experience and cooperation on a regular basis, in addition to exchanging theoretical knowledge of well-known trademark identification, It should also be combined with the specific cases of well-known trademarks that have been concluded to analyze and summarize, and carry on the targeted training to the relevant personnel; Third, formulate judicial interpretation to further refine the standards for the identification of well-known trademarks. By summing up the experience of the local people's courts in the identification of well-known trademarks, the Supreme people's Court has formulated a feasible and effective standard for the identification of well-known trademarks, which is of great significance to the unification of the standards for the identification of well-known trademarks among the courts at all levels in the country.
【学位授予单位】：山东科技大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：D923.43

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