微信购物消费者权益保护问题研究

发布时间：2018-07-02 11:36

本文选题：微信购物 + 消费者　；参考：《东北师范大学》2016年硕士论文

【摘要】：移动电商蓬勃进步,商业模式更新换代,催生了移动电商与新时代社交新媒体相互糅合的微信购物。微信购物是新型网购模式,它糅合了移动电商与新时代社交新媒体,已转变成消费者购物的新手段。但就在微信购物为人们带来便利时,消费者的合法权益却受到保障挑战。当前,国内法律对网络环境下的消费者的合法权益并未提供有效的多元化保障手段,只有《民法通则》等少数法规对电商环境下消费者合法权益做了较为简单的规定。然而,这些规定并不具备良好的周延性,无法适应迅猛发展的电商。加之我国还未出台统一性的电商法,消费者普遍未认识到微信购物虚拟环境的深层危害,不完全了解网络技术,且不懂明确交易环境以及完成微信购物所需要的一定的网络技术的掌握的不完全性,致使消费者合法经常被侵犯,实践问题层出不穷。本研究在探析过程中就微信购物可能遭遇的风险进行了详细列举,并针对问题提出了相关法律建议,力求能够充分保障消费者利用微信购物的合法权益。本研究重点聚焦微信购物的模式及其与传统网购之间的区别,详细说明了微信购物的情况。然后,基于微信购物环境,详细分析了消费者权益受到侵犯的情况以及其原因。在现状探讨方面,本研究具体划分为三部分。主要内容包括：第一部分：对微信购物进行了概述。在首先对微信进行简单介绍之后,简单介绍了微信购物的两种主要模式,其后,对比了微信购物的传统网购存在的差异,以充分凸显微信购物具有的特殊性。由于目前学术界对"CtoC模式下买方是否属于消费者”还存在争议,在详细界定了微信购物的适用人群的基础上并指出以CtoC模式为基础形成的买方应被归类于消费者范畴。第二部分：分析了消费者权益受到侵犯的情形及其原因。介绍了我国微信购物中消费者权益遭受侵害的情形以及导致这些问题产生的原因。具体而言,国内微信购物并无良好的发展环境支持,消费者权益受到各种挑战,侵权行为发生后救济困难,损害赔偿请求权大打折扣。这主要是因为微信购物具有一定的特殊性,有关法律机制缺乏,《消费者权益保护法》的保护力度不足,以至于消费者在微信购物环境下受到权益损害时无力中诉。第三部分：全方位探究了微信购物的立法现状及完善路径。这个部分是以第二部分问题阐述为基础的,结合我国微信购物现状,完善微信购物法律规范制度。在分析我国微信购物立法现状的基础上,找到我国立法的不足,并提出了完善我国微信购物消费者权益保护的路径。
[Abstract]:Mobile ecommerce is booming and its business model is changing, giving birth to WeChat shopping, which combines mobile ecommerce with a new era of social media. WeChat shopping is a new online shopping model, which combines mobile e-commerce with a new era of social media, has become a new means of consumer shopping. But when WeChat shopping brings convenience to people, the legitimate rights and interests of consumers are challenged. At present, domestic law does not provide effective pluralistic means to protect the legitimate rights and interests of consumers under the network environment. Only a few laws and regulations, such as "General principles of Civil Law", have made relatively simple provisions on the legitimate rights and interests of consumers under the environment of e-commerce. However, these regulations do not have a good cycle, unable to adapt to the rapid development of e-commerce. In addition, our country has not yet issued a unified electronic commerce law, consumers generally do not recognize the deep harm of the virtual environment of WeChat shopping, and do not fully understand the network technology. And do not understand the clear trading environment and the completion of WeChat shopping needs to master a certain network technology incomplete, resulting in consumers are often infringed on legal, practical problems emerge in endlessly. In the course of the research, the author enumerates the possible risks of WeChat shopping in detail, and puts forward some relevant legal suggestions in order to fully protect the legitimate rights and interests of consumers to make use of WeChat shopping. This study focuses on the mode of WeChat shopping and the difference between WeChat shopping and traditional online shopping, and explains the situation of WeChat shopping in detail. Then, based on WeChat shopping environment, the paper analyzes the infringement of consumers' rights and interests in detail and its reasons. In the current situation, this study is divided into three parts. The main content includes: the first part: has carried on the summary to the WeChat shopping. After a brief introduction to WeChat, this paper briefly introduces the two main modes of WeChat shopping, and then compares the differences of traditional online shopping in WeChat shopping, in order to fully highlight the particularity of WeChat shopping. Because there is still controversy in academic circles about whether the buyer belongs to the consumer in the CtoC mode, the author defines the applicable crowd of WeChat shopping in detail and points out that the buyer based on the CtoC model should be classified into the category of the consumer. The second part: analyze the situation and reason of the infringement of consumer's rights and interests. This paper introduces the situation of consumer rights and interests being infringed in WeChat shopping in China and the causes of these problems. Specifically, the domestic WeChat shopping does not have good development environment support, consumer rights and interests are challenged, the tort after the relief is difficult, the right to claim for damages is greatly reduced. This is mainly due to WeChat shopping has some particularity, the lack of relevant legal mechanisms, the protection of consumer rights and interests protection is not enough, so that consumers in the WeChat shopping environment when the rights and interests of the damage to the unable to sue. The third part: probes into the legislation present situation and the consummation path of WeChat shopping. This part is based on the second part of the problem, combined with the current situation of WeChat shopping, improve the legal system of WeChat shopping. On the basis of analyzing the current situation of our country's WeChat shopping legislation, this paper finds out the deficiency of our country's legislation, and puts forward the way to perfect our country's WeChat shopping consumer's rights and interests protection.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：D923.8

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