电子制造服务企业的新产品项目引进可行性评估技术的应用研究

发布时间：2018-01-20 12:14

本文关键词： 项目全生命周期模型项目三维视角理论项目成败评价体系成本管理　出处：《上海交通大学》2014年硕士论文　论文类型：学位论文

【摘要】：进入21世纪,电子制造加工服务行业发展迅猛,无论是企业的自身要求或是客户的推动,都迫使电子制造加工企业从传统的生产管理模式走向现代项目管理模式。特别是在经历了金融危机之后,电子制造业进入了微利时代,企业面对愈加紧迫的成本压力,而电子制造加工服务也从传统的制造服务扩展到供应链管理、物流管理甚至产品研发等一系列延伸服务,这些变化使得在引进更多的新产品项目的同时也承担了更大的风险。伟创力集团在全球遍布工厂,占据行业领先地位。但同时,庞大的规模也带来一些列问题,各个工厂的项目管理方法不同、资源配置不平衡、信息沟通不顺畅,总而言之,缺乏系统性的项目管理和评价体系,这造成新产品项目引进并未取得理想的效果,失败项目带来的损失加重了企业的负担,使企业的发展不进反退。因此构建一个合理的适用于本企业的新产品项目引进的可行性评估模型对于企业具有重大意义。电子制造服务企业由一系列项目构成,每一次新产品项目的成功引进都对公司的发展具有积极意义,反之则直接造成公司的亏损,公司要确保新产品项目不仅被成功立项,更要确保项目能够顺利进入运营阶段。因此,本文针对当前电子制造服务企业的项目特点,总结失败案例的经验,通过对项目管理特别是项目全生命周期模型以及项目分解结构、工作分解结构、组织分解结构三维视角模型的研究,将两者有机结合,对新产品项目进行时间、层级、程度三个方面进行评估,为了确保新产品项目在电子制造服务企业内顺利地从立项进入平稳运营阶段,提高项目的成功率,提出了有别于工程项目的伴随项目全过程的项目可行性研究和评估体系,建立了具体的、可实施的、分阶段进行的可行性评估实施方案。
[Abstract]:In 21th century, the electronic manufacturing and processing service industry has developed rapidly, whether it is the enterprise's own requirements or customer's promotion. Electronic manufacturing enterprises are forced from the traditional production management model to the modern project management model, especially after the financial crisis, the electronic manufacturing industry has entered the era of micro-profit. Enterprises are facing more and more urgent cost pressure, and electronic manufacturing processing services have expanded from traditional manufacturing services to supply chain management, logistics management and even product development and a series of extended services. These changes have led to greater risks as well as more new product projects. Flextronics has a global presence in factories and a leading position in the industry. But at the same time, the size of the company poses a number of problems. The project management methods of each factory are different, the resource allocation is unbalanced, the information communication is not smooth, in a word, there is a lack of systematic project management and evaluation system. As a result, the introduction of new products has not achieved the desired results, and the loss caused by the failure of the project has increased the burden of the enterprise. Therefore, it is of great significance for enterprises to construct a reasonable feasibility evaluation model for the introduction of new products. The electronic manufacturing service enterprises are composed of a series of projects. The successful introduction of each new product project is of positive significance to the development of the company, otherwise it will directly cause the loss of the company. The company should ensure that the new product project is not only successfully established. Therefore, according to the characteristics of the current electronic manufacturing service enterprises, this paper summarizes the experience of failure cases. Through the research of the project management, especially the project life cycle model, the project decomposition structure, the work decomposition structure and the organization decomposition structure, the paper combines the two models organically, and carries on the time to the new product project. In order to ensure that the new product project in the electronic manufacturing service enterprises smoothly from the project to a smooth operation phase to improve the success rate of the project. The feasibility study and evaluation system with the whole process of the project, which is different from the engineering project, is put forward, and a concrete, implementable and phased feasibility evaluation scheme is established.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F273.1;F426.6

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