企业云计算服务的商业价值创造研究

发布时间：2018-01-24 08:50

本文关键词： 云计算云服务服务特征服务模式价值共创价值网络　出处：《合肥工业大学》2014年博士论文　论文类型：学位论文

【摘要】：当前,互联网思维已广泛应用于各行各业,并显示了强劲的创造能力。随着互联网的快速发展,越来越多的企业通过互联网来获取计算能力和服务资源。云计算是一种新的互联网服务模式,以“即付即所得”的方式交付计算与服务资源,在减低IT服务成本的同时,推动信息网络技术产业变革。在此基础上,产业集聚和价值链协同与云计算服务一起加快了技术与管理的深度融合步伐。于是,基于云计算服务发展信息系统、加速企业互联网转型已成为IT价值创造领域的关注焦点。在经济组织全球化、服务交付网络化、资源管理虚拟化背景下,云计算服务以规模性共享、模式化分离和面向服务的架构改变信息服务成本结构,促成pay as you go和pay by use交易规则的形成。这些新的特征和环境将改变IT价值管理活动,自然,云计算服务价值创造也就会出现新的创造活动、管理模式和协调机制。根据现有信息网络技术能力、绩效与商业价值值管理框架的技术特征、服务组织和商业环境三要素,本文以云计算服务的采纳-扩散-创新过程为主线,研究云计算服务的成本管理变革和价格形成机制,云计算服务模式合作的协调与共创,基于云计算服务的价值网络创新等三类价值创造活动与方法,以解密云计算服务影响信息网络技术价值创造的过程和机制。具体的研究内容包括： 1)云计算服务价值管理框架研究。针对IT/IS采纳、扩散和应用创新过程中的价值创造问题,在分析云计算、云服务、基于云的服务等技术和服务对信息网络技术及其服务的影响的基础上,从互联网服务创新的视角界定云计算服务、云计算服务价值的内涵和外延,然后分析技术特征、服务模式、应用创新对云计算服务价值的影响,最后基于采纳-扩散-创新过程构建云计算服务价值管理框架,以明确本文研究的理论基础和内容范围。 2)云计算服务的成本和价格研究。在对比云计算服务成本和原有信息网络技术服务成本的基础上,指出云计算服务成本控制模式的优势,并构建了异地数据中心能耗优化机制模型,并指出优化策略的适用条件；然后分析云计算服务的价格形成机制,研究按照使用进行即付即用的价格管理策略的价值创造机理；最后研究成本优势和定价激励在云计算服务价值创造中的导向协调问题。 3)云计算服务组合模式的价值共创研究。云计算服务的S-P-I模式是服务内容和交付过程的整合,其内容产生过程中的分工和组织模式的集成推动了云计算服务组合和模式创新；其交付过程通过网络整合形成服务供应链,其结构动态演化影响价值共创模式；在基础架构即服务成为公共服务的基础上,价值共创的主要形式是S-P组合；在该组合中,面向免费和赔偿等促销策略,成本分摊机制能协调该组合模式的服务供应链,从而拓展云计算服务价值创造空间。 4)基于云计算服务的价值网络研究。在分析云计算服务对价值网络影响的基础上,研究企业互联网转型战略过程中基于云计算服务的价值网络构建问题。云计算服务作为价值网络的新节点,改变价值创造活动的链接机制,加速价值网络的平台型结构演化,并逐步形成基于云计算服务的价值网络。该价值网络以云计算服务为资源和能力平台,搭建了服务的价值要素和关系的虚拟化网络,用互联网提供服务流程所需要的各种资源,整合了企业互联网转型过程中的价值活动。
[Abstract]:At present, the Internet thinking has been widely used in all walks of life, and showed a strong creative ability. With the rapid development of Internet, more and more enterprises through the Internet to obtain computing ability and service resources. Cloud computing is a new Internet service mode, to pay the "delivery service and computing resources, in the IT service to reduce costs at the same time, the information network technology to promote industrial transformation. On this basis, and cloud computing services together to accelerate the fusion of technology and management in depth the pace of industrial cluster and value chain collaboration.
Therefore, the development of information system based on cloud computing services, accelerate business transformation of the Internet has become the focus of attention in the field of IT value creation in the economic globalization. The organization, service delivery network, the background of resource management virtualization, cloud computing services to the scale of sharing mode separation and service oriented architecture change information service cost structure. The formation of as you and pay go to pay by use trading rules. These new characteristics and the environment will change the IT value management activities, nature, value creation of cloud computing services will also have new creation activities, management mode and coordination mechanism.
According to the technical ability of the existing information network technology, feature management framework of the performance and business value, service organizations and the business environment three factors, based on the adoption of cloud computing services innovation diffusion process as the main line, the research of cloud computing services cost management reform and price formation mechanism, service model of cloud computing cooperation and coordination to create. The activities and methods of cloud computing services to create value innovation network three value based on the process and mechanism of solution to calculate the value of Miyun information network technology services affect the creation. The concrete research contents include:
1) cloud computing service value management framework for IT/IS research. The adoption, creation and application of innovation diffusion in the process of value calculation, in the analysis of cloud cloud services, cloud services based on the impact of technology and service of information network technology and services on the Internet from the perspective of service innovation definition of cloud computing services the connotation, value and extension of cloud computing services, and then analyze the technical characteristics, service mode, application service value to cloud computing innovation, based on the adoption of diffusion process of innovation to build cloud computing service value management frame, on the theoretical basis and content of the research scope.
2) the cost and price of the cloud service. In contrast to cloud based service cost and service cost of the original information network technology, cloud computing services that cost control mode advantage, and constructs the mechanism model of energy consumption optimization of remote data centers, and points out the suitable optimization strategy; then analyzes the price of cloud computing services the research of formation mechanism, according to the use of pay price management strategy for the value creation mechanism; guidance and coordination issues in cloud computing service value creation in the last of the cost advantage and pricing incentives.
3) of cloud computing services to create value combination mode. S-P-I mode of cloud computing services is the integration of content and service delivery process, its content in the process of division of labor and organization pattern of integration to promote cloud computing service composition and model innovation; the delivery process integration through the network formed service supply chain, its dynamic structure impact of the evolution of value creation mode; in the infrastructure as a service becomes the basis of public service, the main form of value creation is the combination of S-P; in the portfolio, and compensation for free promotion strategy, service supply chain cost sharing mechanism to coordinate the combination mode, and the development of cloud computing services to create value space.
4) study of value network based on cloud computing services. Based on value network computing services on the analysis of effect of cloud on the problem of constructing value network based on cloud computing services on the Internet business transformation strategy. In the process of cloud computing services as a new node of value network, change the value creation link mechanism, accelerate the evolution of platform type the value of the network structure, and gradually form a value network based on cloud computing services. The value of the network to cloud computing services for the resources and capabilities of the platform, to build a virtual network service value elements and relationships, providing a variety of resources needed for service process with the Internet, the integration of enterprise value activities in the transformation of the Internet.

【学位授予单位】：合肥工业大学
【学位级别】：博士
【学位授予年份】：2014
【分类号】：F49;TP393.09

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