基于多边市场理论的物流平台演化逻辑

发布时间：2018-01-28 10:23

本文关键词： 多边市场物流平台逻辑痛点　出处：《中国流通经济》2017年12期 　论文类型：期刊论文

【摘要】：在大数据、互联网、物联网等技术快速发展背景下,利用互联网思维,以去中心化和去边界化为特征的物流平台逐渐兴起。从多边市场视角看,物流平台用户之间的需求具有互补性,存在交叉网络外部性,物流平台的收费具有结构非中性,物流平台具有正反馈效应;从物流产业视角看,物流服务是非标准性的,对物流服务的需求存在路径依赖性,物流平台应具备交易和支付功能。成功的物流平台必须从寻找行业痛点入手,在短时期内获得足够多的数据,完成业务数据化过程,在此基础上,应用大数据技术为客户提供匹配服务,开发相关衍生业务,拓展供应链金融业务,力促平台发挥对物流业转型升级的积极作用。
[Abstract]:Under the background of the rapid development of big data, Internet of things and Internet of things, the logistics platform characterized by decentralization and deboundary is gradually rising by using Internet thinking. From the perspective of multilateral market. The demand of logistics platform is complementary, there are cross-network externalities, the charge of logistics platform is non-neutral, and the logistics platform has positive feedback effect. From the perspective of logistics industry, logistics service is non-standard, the demand for logistics service has path dependence, logistics platform should have the function of transaction and payment. In a short period of time to obtain enough data to complete the process of business data, on the basis of this, the application of big data technology to provide matching services for customers, develop related derivative business, expand the supply chain financial business. Promote the platform to play a positive role in the transformation and upgrading of the logistics industry.
【作者单位】：交通运输部水运科学研究院;美国管理技术大学;首都经济贸易大学;
【分类号】：F259.2
【正文快照】： 一、引言近年来,我国物流业发展迅速,2016年我国社会物流总费用11.1万亿元,同比增长2.9个百分点[1],但我国物流业发展面临的物流费用高、效率低等问题导致社会物流成本偏高、物流企业盈利能力偏低,货运物流行业呈现出的“小、散、乱、差”突出特征严重阻碍了我国货运物流业的

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