亚泰澜公馆项目成本管理优化研究

发布时间：2018-02-01 14:21

本文关键词： 亚泰澜公馆成本管理优化保障措施　出处：《中南大学》2014年硕士论文　论文类型：学位论文

【摘要】：摘要：我国的房地产行业发展时间较短,房地产企业的管理还比较粗放,同时我国房地产企业的发展和壮大有其独特的过程和特点,随着房地产市场发展日益成熟和市场竞争的日趋激烈,房地产企业对开发成本的管理与控制能力的关注度也将越来越高。天津亚泰兰海投资有限公司想要通过管理的转型,由粗放经营向集约经营型的转变,从而提高经营效益,就必须高度重视其成本管理工作。要想在微利时代的竞争中获得优势,天津亚泰公司必须苦练内功,找到适合的成本管理方法,以成本管理能力为企业核心能力的重要组成部分。本文以天津亚泰兰海投资有限公司的澜公馆项目为例,首先介绍房地产的发展背景,分析了本文选题的意义以及相关文献综述。其次,对房地产开发项目成本管理领域的相关理论基础进行了介绍,包括成本管理理论、房地产企业的成本构成、成本影响因素以及我国房地产成本管理现状等。之后,结合亚泰兰海澜公馆项目的成本管理现状,找出该公司项目成本管理中存在的问题,主要包括：在选、立项阶段,亚泰兰海项目公司缺少更加全面的项目可行性分析和成本精细测算；在设计阶段,亚泰兰海项目公司没有正确处理好技术与经济的对立统一关系,甚至较少过问设计方案的经济合理性；在施工阶段,亚泰兰海项目公司施工顺序安排欠合理、招投标程序不规范；在竣工结算阶段,亚泰兰海项目公司验收过于草率,遗留质量问题比较多,成本控制不合理。最后,结合所学的相关理论知识和多年房地产项目成本管理工作实践,有针对性的就澜公馆地产项目成本管理方案进行优化设计：选、立项阶段,要重点控制土地成本,加强人力资源管理的规范性；设计阶段,要强化设计阶段成果审核,落实成本效益观念,用价值研究等主动控制的方法平衡产品设计和产品成本的协调关系；施工阶段,要注重严格进行工程招标、合理安排施工顺序、重视设计施工图纸的交底会审工作、建立工程洽商制度、严格控制材料和设备价格、优选法合理调整施工工艺；竣工阶段,重点在于建立多重审核制度,采用高估冒算处罚制度,严格复核变更洽商及其执行情况,认真核查施工单位是否按图施工文章最后总结了本文的主要研究结论,并就下一步研究的方向进行了阐述和展望。
[Abstract]:Abstract: the development of the real estate industry in our country is short, the management of the real estate enterprise is still extensive, and the development and expansion of the real estate enterprise in our country has its unique process and characteristics. With the development of real estate market and the increasingly fierce market competition. Real estate enterprises will pay more and more attention to the management and control of development cost. Tianjin Yatai Lanhai Investment Co., Ltd. wants to change from extensive management to intensive management through the transformation of management. In order to improve the operating efficiency, we must attach great importance to its cost management work. In order to gain the advantage in the competition in the era of small profit, Tianjin Yatai Company must practice its internal work and find the appropriate cost management method. The cost management ability is an important part of the core competence of the enterprise. This paper takes the Lankongguan project of Tianjin Yatai Lanhai Investment Co., Ltd as an example, firstly introduces the background of the development of real estate, analyzes the significance of this topic and related literature review. Secondly. This paper introduces the related theories in the field of cost management of real estate development projects, including the cost management theory and the cost composition of real estate enterprises. After that, combined with the current situation of cost management in Yatai Lan Hailan residence project, we find out the existing problems in the project cost management of the company, mainly including: in the selection. In the stage of project establishment, the Yatai-Lanhai Project Company lacks more comprehensive project feasibility analysis and detailed cost calculation. In the design stage, the Yatai Lanhai Project Company has not correctly handled the unity of opposites between technology and economy, and even less concerned about the economic rationality of the design plan. In the construction stage, the construction sequence of Yatai-Lanhai Project Company is not reasonable, and the bidding procedure is not standard. In the completion and settlement stage, the acceptance of the Yatai-Lanhai project company is too hasty, there are many quality problems left behind, and the cost control is unreasonable. Finally. Combined with the relevant theoretical knowledge and many years of real estate project cost management practice, targeted to the Lan Gong Guan real estate project cost management program optimization design: select, project stage. We should focus on controlling land cost and strengthening the standardization of human resource management; In the design stage, we should strengthen the results audit in the design stage, implement the cost-benefit concept, and balance the coordination relationship between the product design and the product cost by the method of active control, such as value research. In the construction stage, we should pay attention to the strict bidding of the project, arrange the construction sequence reasonably, attach importance to the examination and examination of the design and construction drawings, establish a negotiation system for the project, and strictly control the price of materials and equipment. The optimum method adjusts the construction technology reasonably; At the completion stage, the key point is to establish a multiple audit system, adopt the system of overvaluation and punishment, strictly review the negotiation of changes and their implementation, and carefully verify whether the construction unit is in accordance with the construction plan or not. Finally, this paper summarizes the main research conclusions, and the next research direction is described and prospected.
【学位授予单位】：中南大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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