ZJ房地产公司全流程成本控制途径与方法研究

发布时间：2018-03-15 19:50

本文选题：房地产　切入点：项目　出处：《首都经济贸易大学》2014年硕士论文　论文类型：学位论文

【摘要】：目前中国的房地产市场越来越成熟，市场规范越来越优化，其中的竞争也愈来愈激烈了。在激烈的市场竞争和紧缩的货币政策、限购等政策下，房地产的政策红利基本消失。要想取得良好的经济效益，实现企业利润的最大化，房地产企业必须从自身管理上下功夫，提高管理红利，通过全面加强项目开发过程中的成本管理与控制，从而提高企业核心竞争力。本文着重研究了房地产全流程成本管理理念，从土地获取、前期策划、规划、设计、施工、销售、后评估等开发全过程环节进行控制。在项目开发的全过程中，对上述成本构成要素进行规划控制。论文以ZJ地产公司具体项目为例，全面剖析项目成本管过程中出现的问题，分析成本增加原因，提出具体解决思路。本文密切的结合当下比较典型的房地产成本管理的现状来进行项目全过程的成本控制的研究，突出目前房地产企业在成本管理中的实际操作特性，并提出具体实操手段。要让企业的利润能够做到最大化，就需要将目标成本体系建立得完善有效，，成本目标必须明确，动态成本管理一定要进行强化。本文对于房地产市场之中的成本管理进行了深入的研究，希望可以给予房地产企业在成本管理水平的提高以及成本管理体系的完善方面的帮助。
[Abstract]:At present, the real estate market in China is becoming more and more mature, the market norms are becoming more and more optimized, and the competition among them is becoming more and more intense. The policy dividend of real estate has basically disappeared. In order to obtain good economic benefits and maximize the profits of the enterprise, the real estate enterprise must work hard on its own management to improve the management dividend. By strengthening the cost management and control in the process of project development, the core competitiveness of enterprises can be improved. This paper focuses on the concept of cost management in the whole process of real estate development, including land acquisition, pre-planning, planning, design, construction, sales, post-evaluation and so on. This paper takes the specific project of ZJ Real Estate Company as an example, analyzes the problems in the process of project cost management, analyzes the reasons for the cost increase, and puts forward some concrete solutions. This paper closely combines the current situation of real estate cost management to study the cost control of the whole process of the project, highlighting the actual operating characteristics of the current real estate enterprises in cost management. In order to maximize the profits of an enterprise, it is necessary to establish a perfect and effective target cost system, and the cost target must be clear. Dynamic cost management must be strengthened. This paper makes a deep research on cost management in real estate market, hoping to help real estate enterprises to improve the level of cost management and improve the cost management system.
【学位授予单位】：首都经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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