苏州易德龙电器有限公司的发展战略研究

发布时间：2018-04-07 16:22

本文选题：电子制造服务　切入点：竞争力　出处：《苏州大学》2013年硕士论文

【摘要】：EMS（Electronics Manufacturing Service）电子制造服务俗称电子代工或贴牌制造，是随着80年代国际产业外包趋势而兴起的一个新兴产业，并且随着经济与市场全球化浪潮席卷世界各地，EMS产业也获得了蓬勃发展。据IDC研究报告显示，2011年全球电子制造服务(EMS)行业收入增长21%，达18,681亿美元，而产生自中国的收入比例，则达到了将近三分之一。如今，电子制造服务EMS已作为一种经营战略被IBM、Cisco、Compaq、Dell等大型电子设备制造商OEMs所广泛利用。近年来诸多名牌电子设备制造企业都把设计和营销作为竞争核心，而把已特化且难于处理的制造部分外包出去，以提高企业的效率和竞争力。在全球经济一体化的今天，企业的发展已经脱离了过去的缓慢财富积累的一般发展模式，通过建立具有前瞻性的战略发展规划和管理，企业的成长完全可以实现超速度发展，对于EMS行业的企业而言，制定前瞻性的企业发展战略，把握市场的发展机遇，使企业迅速成长，从而建立起自身的核心竞争力，在市场中立于不败的地位，才是重中之重和成功的关键。战略发展管理的核心是要寻求企业持之以恒的竞争优势，，竞争优势是一切战略的核心，它归根结底来源于企业能够为客户创造的价值，这一价值要超过该企业创造它的成本。一般来说，企业通过三种竞争战略来获得竞争优势：成本优势、差异化优势、集中化优势。本文就是在这样的背景下，结合苏州易德龙电器有限公司在成本管理方面的实战示例，探讨企业如何运用战略管理有效地适应外部持续变化的环境，在与同行的竞争中建立竞争优势。同时，文章对苏州易德龙电器有限公司所在的EMS产业进行分析，以及对苏州易德龙电器有限公司内部状况分析，然后再结合苏州易德龙电器有限公司自身实际发展状况进行了SWOT的分析,明确其有优势和劣势、机会和威胁。了解企业目前面临的问题和找出问题的根源，从而发掘出苏州易德龙电器有限公司的成功之道和面临的机会和威胁，据此为苏州易德龙电器有限公司提出了可行的战略建议，并从企业的实际出发对战略的实施提出相应的建议。
[Abstract]:EMS(Electronics Manufacturing Service (EMS(Electronics Manufacturing Service), commonly known as electronic contract manufacturing or label manufacturing, is a new industry rising with the trend of international industrial outsourcing in the 1980s.And with the wave of economic and market globalization sweeping across the world EMS industry has also been booming.According to the IDC study, 2011 revenues from the global electronics manufacturing services sector rose 21 percent to $1.8681 trillion, while the proportion of revenue generated in China reached nearly 1/3.Today, electronic manufacturing service EMS has been widely used as a business strategy by OEMs, a large electronic equipment manufacturer, such as IBM Co.In recent years, many famous electronic equipment manufacturing enterprises regard design and marketing as the core of competition, and outsource the specialized and difficult manufacturing parts to improve the efficiency and competitiveness of enterprises.In today's global economic integration, the development of enterprises has been divorced from the past slow accumulation of wealth of the general development model, through the establishment of forward-looking strategic development planning and management, the growth of enterprises can achieve super-speed development.For the enterprises in the EMS industry, we should formulate a forward-looking enterprise development strategy, grasp the development opportunities of the market, and make the enterprises grow rapidly, thus establishing their own core competitiveness and standing in an undefeated position in the market.Is the most important and the key to success.The core of strategic development management is to seek the persistent competitive advantage of the enterprise. The competitive advantage is the core of all strategies. In the final analysis, it comes from the value that the enterprise can create for its customers, and this value should exceed the cost of the enterprise to create it.Generally speaking, enterprises gain competitive advantages through three competitive strategies: cost advantage, differentiation advantage and centralization advantage.This article is under this background, unifies Suzhou Yidelong Electric Appliance Co., Ltd. in the cost management aspect actual battle example, discusses how the enterprise uses the strategic management to adapt the external continuous change environment effectively,Build a competitive advantage in competition with peers.At the same time, the article analyzes the EMS industry of Suzhou Yidelong Electric Appliance Co., Ltd., and the internal situation of Suzhou Yidelong Electric Appliance Co., Ltd.Then combined with the actual development of Suzhou Yidelong Electric Co., Ltd., the SWOT analysis is carried out to identify its strengths and weaknesses, opportunities and threats.To understand the problems faced by the enterprises and find out the root causes of the problems, so as to discover the successful ways and opportunities and threats faced by Suzhou Yidelong Electric Appliance Co., Ltd., and accordingly put forward feasible strategic suggestions for Suzhou Yidelong Electric Appliance Co., Ltd.And from the reality of the enterprise to the implementation of the strategy put forward the corresponding recommendations.
【学位授予单位】：苏州大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F272;F426.63

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