“山水丽景广

发布时间：2018-04-11 19:33

本文选题：成本管理 + 项目全过程　；参考：《南京理工大学》2013年硕士论文

【摘要】：自上世纪九十年代房地产行业的蓬勃发展以来,其高投入、高风险和高利润的显著特点一直如影随形,房地产商对开发成本的管理远没有对土地的关注那样重视。对于这项关系到国计民生的行业,政府在土地财政的动作中,已意识到日渐疯涨的房价带来民意上的强烈负面作用,政府对房地产的行为日益规范、不断出台新政,市场竞争加剧,国家宏观调节不断的增强。如何尽可能的降低项目开发运营成本,最大限度的提高企业的投资开发收益,是目前摆在房地产企业面前的一项重要课题。本文将通过对“山水丽景广场”项目全过程动态成本的控制管理,展开对房地产开发项目的成本管理与控制研究。本文在对房地产成本管理的基本理论和方法总结的基础上,针对“山水丽景广场”项目进行了成本构成分析,并制定了成本目标计划,构建了成本管理控制体系实现以及全过程各阶段的成本管理控制。在与项目质量、进度和安全统一管理目标保证项目顺利实施的前提下,强调房地产开发项目成本管理控制应贯穿于项目投资的前期立项、工程建设、策划营销、后期保修以及成本核算全过程的各个阶段中,通过"PDCA"的基本循环步骤,在计划、控制、分析和考核的成本管理控制过程中,以“合同管理”为中心,运用赢得值、成本对比等方法进行项目的事前、事中和事后全过程动态控制,直至项目结束。对“山水丽景广场“房地产项目的成本的全过程管理控制中,不仅要对项目的工程建设进行重点成本管理控制外,还应对项目前期规划、策划营销和后期物业的成本管理也予以分的重视,同时建立项目成本管理责权利相结合的体系和制度,项目成本管理和财务部门在管理上横向沟通,实践证明这是一种行之有效的方法。
[Abstract]:Since the booming development of the real estate industry in the 1990s, its remarkable characteristics of high investment, high risk and high profit have always been accompanied, and the management of real estate developers' development cost is far less concerned about the land.For this industry, which is related to the national economy and the people's livelihood, the government has realized in the action of land finance that the rising housing prices have brought a strong negative effect on public opinion. The government has increasingly standardized its behavior towards real estate and has constantly introduced new policies.The market competition intensifies, the state macroscopical adjustment unceasingly strengthens.How to reduce the cost of project development and operation as far as possible, and to maximize the investment and development income of enterprises, is an important subject in front of real estate enterprises.This paper will carry out the research on the cost management and control of the real estate development project through the dynamic cost control management of the whole process of the "landscape scenic square" project.On the basis of summarizing the basic theories and methods of the real estate cost management, this paper analyzes the cost composition of the "landscape scenic square" project, and formulates the cost target plan.The realization of cost management control system and the cost management control in all stages of the process are constructed.On the premise of ensuring the smooth implementation of the project with the goal of unified management of project quality, schedule and security, it is emphasized that the cost management and control of the real estate development project should run through the early stage of project investment, project construction, planning and marketing,In all stages of the later warranty and cost accounting process, through the basic cycle steps of "PDCA", in the process of cost management control of planning, control, analysis and examination, "contract management" is taken as the center, and the earned value is used.Cost comparison and other methods to carry out the project before, during and after the whole process of dynamic control until the end of the project.In the whole process of management and control of the cost of the real estate project of "landscape scenic square", not only the key cost management and control of the project construction should be carried out, but also the preliminary planning of the project should be carried out.Planning, marketing and later property cost management are also attached importance to. At the same time, the system and system of project cost management, responsibility and rights are established, and the project cost management and financial department communicate horizontally in management.Practice has proved that this is an effective method.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F299.233.4

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