中国电力建设集团HB电建分公司发展战略研究

发布时间：2018-05-02 13:15

本文选题：电建 + SWOT分析　；参考：《华中师范大学》2014年硕士论文

【摘要】：当前我国火电市场受到宏观经济和国家相关政策调控影响,市场份额逐渐减小,受国际气候组织督促及国家层面对于环境、大气等污染物的治理日益提高,大型高耗能、污染严重火电项目审批处于“抵制或不予审批”境地,火电施工企业的道路日益举步维艰。国外市场也不容乐观,随着国外市场风险阻力加强,高风险、高人力、高负担成为企业面临新的难题。2011年9月,电力主辅分离改革终有定论,中国电力建设集团和中国能源建设集团成立,50多家火电施工企业合并进了两大电建集团。HB电建分公司作为一家主力大型火电项目施工企业被并入了中国电力建设集团。在新集团的引领下,HB电建分公司需要进一步转换观念,振奋精神,夯实基础,变革创新,拓宽国内和国际两个市场。如何应对当前所处的国内及国际市场环境,使得企业健康可持续发展,是所有企业管理者都需要坚强面对的。本文先用PEST模型分析企业的宏观环境,对电力建设行业的发展历程和改革情况做了简单阐述并对电力建设行业环境及两大集团内行业竞争进行了简要分析。然后对HB电建分公司内部的经营现状、市场开发战略定位、当前战略规划及主要业务发展情况等方面做了综合分析和研究,了解了企业详细的内部情况及未来规划。通过SWOT分析法,对企业的内部优势与劣势、外部机会与威胁展开了详尽分析,对企业进一步的改革和发展指明了方向。同时,针对国际业务发展中常见的风险控制做了深入研究,并提出了相应解决方案与措施。最后,根据电力建设行业改革发展情况和市场变化方向,HB电建分公司应遵从新集团发展指导方针,结合企业自身的实际情况准确把握企业国内外市场发展方向,制定适合企业特点的发展战略。电力施工企业的发展无论是面向国内、国际,完善内部管理、强化内部管控、创新管理思路尤为重要。在巩固传统产业市场的同时,创新商业模式,抓市场、抓管理、抓队伍,创品牌,大力优化市场结构,发挥区域优势。控制合理成本,开源节流,有利于积累资本,有利于项目平稳、有序的实施,有利于形成品牌效应,有利于企业转型升级,最终让HB电建分公司成为电力建设行业企业的标杆。针对上述问题,做出战略制定：国际化发展战略、总包业务发展战略、多元化发展战略,并提出相应的战略举措：国际化人才队伍建设、成本管理改革、物资现场管理、管理模式创新,从而实现企业战略目标。
[Abstract]:At present, the thermal power market in our country is affected by macroeconomic and relevant national policies, and its market share is gradually reduced. It is urged by the international climate organization and the treatment of pollutants such as the environment and atmosphere at the national level is increasingly improved, and large scale high energy consumption. Serious pollution of thermal power project approval is "boycott or not approved" situation, thermal power construction enterprises increasingly difficult road. The foreign market is also not optimistic, with the foreign market risk resistance strengthened, high risk, high manpower, high burden become a new problem faced by enterprises. In September 2011, the reform of the separation of main and auxiliary power has finally come to a conclusion. China Electric Power Construction Group and China Energy Construction Group have merged more than 50 thermal power construction enterprises into two major power construction groups. HB Power Construction Branch has been incorporated into China Electric Power Construction Group as a major large thermal power project construction enterprise. Under the guidance of the new group, HB Power Construction Branch needs to further change its ideas, invigorate its spirit, consolidate its foundation, reform and innovate, and broaden its domestic and international markets. How to deal with the current domestic and international market environment and make enterprises healthy and sustainable development is the need for all enterprise managers to face strongly. In this paper, PEST model is used to analyze the macro environment of the enterprise, and the development and reform of the electric power construction industry are briefly described, and the environment of the electric power construction industry and the competition between the two groups are briefly analyzed. Then it makes a comprehensive analysis and research on the internal management status, market development strategic positioning, current strategic planning and main business development situation of HB Power Construction Branch, and understands the detailed internal situation and future planning of the enterprise. Through the analysis of SWOT, this paper makes a detailed analysis of the internal strengths and weaknesses, external opportunities and threats of enterprises, and points out the direction of further reform and development of enterprises. At the same time, the common risk control in the development of international business is deeply studied, and the corresponding solutions and measures are put forward. Finally, according to the situation of electric power construction industry reform and development and market change direction, HB electric power construction branch company should comply with the new group development guidelines, and accurately grasp the development direction of domestic and foreign market of enterprises combined with the actual situation of enterprises. Formulate the development strategy suitable for the characteristics of the enterprise. It is very important to perfect internal management, strengthen internal control and innovate management ideas for the development of electric power construction enterprises both at home and abroad. While consolidating the traditional industrial market, we should innovate the business model, grasp the market, manage the team, create the brand, optimize the market structure and give play to the regional advantage. Controlling reasonable cost, opening up sources of income and reducing expenditure are beneficial to the accumulation of capital, to the smooth and orderly implementation of the project, to the formation of brand effect, to the transformation and upgrading of the enterprise, and finally to the HB branch company becoming the benchmark of the electric power construction industry. In view of the above problems, the author makes the strategy: international development strategy, general business development strategy, diversified development strategy, and puts forward the corresponding strategic measures: international talent team building, cost management reform, material field management, The management pattern innovation, thus realizes the enterprise strategic goal.
【学位授予单位】：华中师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61;F272

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