D公司物流发展战略研究

发布时间：2018-05-08 16:23

本文选题：D公司物流 + 国际物流　；参考：《西南交通大学》2014年硕士论文

【摘要】：D公司物流是D公司(国际)有限公司(OOIL)的全资附属公司,主要业务为综合国际货柜运输、物流及码头服务。经过多年的发展,D公司物流已经具备了较大的规模,在全球国际物流业具有一定的影响力,同时也是香港最为熟悉之环球商标之- 随着经济全球化步伐的加快,美国、欧洲经济的复苏,国际物流业会迎来新的行业发展契机。然而,D公司物流却面临着由盈利转向亏损这一重大问题。在此背景下,本文以D公司物流作为研究对象,结合笔者工作实际,运用PEST分析法、波特五力分析法、外部因素评价矩阵、内部因素评价矩阵、SWOT分析法等工具模型,对D公司物流的内外部战略环境及未来发展战略进行了研究,并提出可供D公司物流参考的发展战略实施措施。在对D公司物流内外部战略环境进行综合分析并结合D公司物流的公司理念、核心价值观,本文提出了D公司物流短期内的战略目标,并提出了：深化当前业务,进行业务创新；进行成本管理,使低成本成为核心竞争力之一；抓住中国物流战略机遇期进行区域布局；强化建立同业联盟,打造更强的规模经济的具体战略实施措施方案。
[Abstract]:Company D Logistics is a wholly owned subsidiary of D (International) Co., Ltd., mainly engaged in integrated international container transportation, logistics and terminal services. After years of development, company D has a large scale of logistics, has a certain degree of influence in the global logistics industry, and is also one of the most familiar global trademarks in Hong Kong. With the acceleration of economic globalization and the economic recovery of the United States and Europe, the international logistics industry will usher in a new opportunity for industry development. However, company D logistics is facing a major problem from profit to loss. Under this background, this article takes D company logistics as the research object, unifies the author's actual work, uses the PEST analysis method, the Porter five forces analysis method, the external factor appraisal matrix, the internal factor appraisal matrix and so on tool model. This paper studies the internal and external strategic environment and the future development strategy of D company logistics, and puts forward the implementation measures of the development strategy for D company logistics. Based on the comprehensive analysis of the internal and external strategic environment of D company logistics and the company concept and core values of D company logistics, this paper puts forward the strategic objectives of D company logistics in the short term, and puts forward the following points: deepening the current business, Carry on the business innovation; carry on the cost management, make the low cost become one of the core competitiveness; seize the strategic opportunity period of logistics in China to carry on the regional layout; strengthen the establishment of the same industry alliance, create the concrete strategic implementation plan of the stronger scale economy.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F259.23;F272

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