淮浙煤电有限公司发展战略研究

发布时间：2018-06-12 09:11

本文选题：煤电一体化 + 战略管理　；参考：《吉林大学》2014年硕士论文

【摘要】：在经济结构调整进一步深化的今天，本国企业面对正在发生巨大变化的经营环境。在日益复杂多变的环境下，如何制定和选择商业经营发展战略是企业面临的一个突出问题。要成功地制定和实施企业管理，从根本上说在于是否发展和建设企业战略竞争力，，以及是否对企业的盈利有特别贡献，这对企业至关重要。在经济结构调整时期，电力先行管理是淮浙煤电有限公司核心竞争力的关键，是实现企业跨越式发展的基础。将电力先行管理根植于本企业各个运行环节，才会使企业在激烈的市场竞争中赢得先机，若要使本企业在弱市中站稳脚跟,则必须将电力优先发展作为企业的战略，电力先行管理还会使配套煤矿得到稳定的发展。实践检验表明，只有实行以煤电一体化核心竞争力为基础的战略管理新思路，强化成本管理，培育核心产品竞争力。实施以国家发展需求为导向的、核心竞争力为基础的有序发展，才能在电力市场中取得持续发展优势。本文介绍了战略管理概念、特征、内容、作用及趋势等内容。通过对淮浙煤电战略管理现状的剖析和阐述，对浙江电力市场和安徽煤炭市场的分析，利用SWOT分析法，指出本企业战略管理的方向。本企业需要树立电力先行战略管理观念，分三阶段二种思路执行，即成长型→纠正型→成长型，使企业又好又稳发展。更好地实施风险管理作为战略管理的一种手段，防止各种风险可能发生，使企业立于不败之地。
[Abstract]:In the economic restructuring deepening today, domestic enterprises are facing a huge change in the business environment. In the increasingly complex and changeable environment, how to formulate and choose the business development strategy is a prominent problem faced by enterprises. In order to develop and implement enterprise management successfully, it is essential for enterprises to develop and build strategic competitiveness and make special contribution to their profits. In the period of economic structure adjustment, electric power management is the key to the core competitiveness of Huaizhe Coal and Power Co., Ltd. and the basis of realizing the leap-forward development of enterprises. In order to make the enterprise win the first chance in the fierce market competition, it is necessary to give priority to the development of electric power as the strategy of the enterprise if we want to make the enterprise stand firm in the weak market. The electric power first management also can make the supporting coal mine to obtain the stable development. The practice shows that only a new strategic management idea based on the core competitiveness of coal and electricity integration should be implemented, the cost management should be strengthened, and the core product competitiveness should be cultivated. The paper introduces the concept, characteristics, content, function and trend of strategic management in order to achieve sustainable development advantage in electricity market by implementing orderly development based on national development demand and core competitiveness. Through analyzing and expounding the present situation of the strategic management of Huai and Zhejiang coal power plants, the author points out the direction of the strategic management of the enterprise by using SWOT analysis method to analyze the Zhejiang electric power market and Anhui coal market. This enterprise needs to set up the concept of electric power first strategic management, and carry out two ideas in three stages, that is, the growth type, the correct type and the growth type, so that the enterprise can develop well and steadily. Better implementation of risk management as a means of strategic management, to prevent the occurrence of various risks, so that the enterprise in an invincible position.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.61

【共引文献】